Cattle, Direct Sales and Youtube - Ian Pullen's farming journey

In this episode of Meet the Farmers, host Ben Eagle speaks with Ian Pullen, a beef farmer from Wotton Under Edge, Gloucestershire. Ian shares his journey into farming, the challenges he faces with TB in cattle, and how he has successfully integrated YouTube into his farming business. He discusses the importance of diversification, the direct sales model for his beef, and the future of farming amidst changing policies and market demands. Ian emphasizes the need for farmers to adapt and find new income streams while maintaining a connection with their customers.

Takeaways

• Ian Pullen took over the family farm in 1993 and has been farming for generations.
• He transitioned from sheep farming to cattle due to the challenges of sheep management.
• TB in cattle is a significant concern, affecting farm operations and income.
• YouTube has become a lucrative side business for Ian, sometimes earning more than farming.
• Ian emphasizes the importance of being authentic and having thick skin when sharing farming experiences online.
• The tree surgery business has been crucial in supporting the farm financially.
• Direct sales of beef have created a loyal customer base, with people traveling long distances to buy from Ian.
• Future plans include diversifying the farm's income through potential tourism and local sales.
• Ian's daughter is showing interest in taking over the farm, which brings hope for the future.
• The farming community needs to adapt to changing policies and find innovative ways to sustain their livelihoods.

Chapters

• 00:00 Introduction to Ian Pullen and His Farm
• 02:56 The Journey into Farming: From Sheep to Cattle
• 06:01 Navigating the Challenges of TB in Cattle Farming
• 08:59 The Rise of YouTube: A New Income Stream
• 11:54 Balancing Farming and Tree Surgery
• 14:52 The Future of Farming: Diversification and Sustainability
• 17:48 Direct Sales: Building a Customer Base for Beef
• 20:50 Planning for the Future: Challenges and Opportunities
• 23:44 Messages for the Public and Fellow Farmers

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About Ben and RuralPod Media

Ben Eagle is the founder and Head of Podcasts at RuralPod Media, a specialist rural podcast production agency. He is also a freelance rural affairs and agricultural journalist. You can find out more at ruralpodmedia.co.uk or benjamineagle.co.uk

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