Candid Conversation with Sally: The Ws after a Launch

In this week's episode of Straight Talk with Sally, we're getting real about what happens after a live launch. Fresh off the back of her most recent Hidden Client Challenge, Sally shares a completely transparent breakdown of what worked, what didn't, and what's next. She opens up about missing her $100K goal—and why she's perfectly okay with it—while walking listeners through the lessons behind a $5,000 ad spend that generated over $53,000 in revenue. From delayed ad testing to Facebook form hiccups, Sally pulls back the curtain on the messy middle of launching and reminds us that it's all about testing, measuring, and tweaking for the next round. She explains how using a drip account can protect your cash flow, why lead quality matters more than quantity, and how tracking "sexy numbers" like cost-per-lead, cost-per-acquisition, and Facebook-group conversions gives you the data you need to grow with confidence.

As always, Sally keeps it candid—sharing the highs of 10x ROI alongside the hard truths about scaling responsibly. She also highlights the power of community, celebrating participants who went live for the first time and even joined her program after conquering their fear of video.

If you've ever launched something—or thought about it—this episode is for you. It's a masterclass in making data-driven decisions, staying grounded through the ups and downs, and remembering that every launch is a learning curve. Tune in to hear the honest numbers, the behind-the-scenes stories, and Sally's roadmap for repeating success.

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