Cricket is the world's second most popular sport with over 2.5 billion fans worldwide. A group of high-profile investors, including Microsoft CEO Satya Nadella, have launched a new T20 tournament in the US. Major League Cricket (MLC) hopes to establish a foothold for cricket in the world's richest sporting market, but will it succeed long term? We spoke with Adam Crosthwaite for the inside word on cricket in the land of the free.

Adam is the co-founder and CEO of The Brand Bar a Marketing agency run nationally across Australia based in Melbourne. As a former first-class wicketkeeper-batsman himself, Adam has worked as a batting and wicketkeeping coach for the Melbourne Renegades in the Big Bash League, the WBBL, and the Victoria State team. Adam has coached internationally for the Seattle Thunderbolts as head coach in the MiLC in the USA, leading the team to win the 2022 National Championship. Adam's LinkedIn: https://www.linkedin.com/in/adam-crosthwaite-66751a71/ ____

Australia Sports Innovation Week

This episode is brought to you by the Australia Sports Tech Conference, the Southern Hemisphere’s largest and most respected sports technology industry event. This year’s edition is happening on Thursday, August 31st in Brisbane, Queensland. Agenda, tickets, and more info available at https://stws.co/conference-australia

____

Subscribe to the Sports Tech Feed newsletter. Your source for in-depth sports technology insights, news, and analysis: https://sportstechfeed.substack.com