CX Principle 1: Understanding the customer journey
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CX Principle 1: Understanding the customer journey
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Building customer journey maps. Pull together and visualise different touchpoints your customer goes through. Build out the key steps of the journey and get a visual picture of today, this will help you to consider what future excellence looks like.
If you’re unsure how to approach the customer experience, use our Excel template to get started. Whether you’re looking at short-term or long-term goals, you can use our customer journey mapping tool to see what marginal gains you could leverage to make the customer journey more manageable. Thanks for listening. Don’t miss out on your FREE customer journey mapping template, and get your copy of the CX Principles white paper: fabricx.agency
Connect with us!
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Research related to this episode:
- Dave Brailsford: Marginal Gains: https://en.wikipedia.org/wiki/Dave_Brailsford