In this episode of the CPQ Podcast, Frank Sohn speaks with Garima and Pulin about how AI-driven fair market value (FMV) intelligence can support pricing and CPQ-related processes in the used IT asset market. The conversation goes beyond product features and also explores the personal stories behind the business. Garima shares her journey from flight attendant to entrepreneur and explains why perseverance has been such an important strength throughout her career. Pulin talks about starting out in finance, teaching himself computer skills, learning from a failed startup, and even driving Uber in the early days of the company to help keep the business going. On the business side, this episode looks at how their platform is designed to bring more structure and pricing transparency to the used IT asset industry. Pulin describes the goal as creating something similar to a Kelly Blue Book for used IT assets, while Garima explains why fair market value is at the center of the platform. The discussion also covers why they see CPQ and their business as mirror images, how FMV-based intelligence can influence pricing decisions, and why this matters for organizations involved in reverse supply chain and asset monetization processes. Frank, Garima, and Pulin also discuss the company's ideal customer profile, including OEMs, VARs, and ITAD organizations, as well as broader trends around AI, data, integration, and the future of pricing.

This episode is especially relevant for anyone interested in:

• CPQ
• AI in pricing
• Fair market value intelligence
• Quote-to-cash
• Used IT asset pricing
• Reverse supply chain technology
• IT asset disposition (ITAD)

If you work in CPQ, pricing, revenue operations, or B2B technology, this conversation offers a different perspective on how pricing intelligence can shape commercial processes in markets that have historically lacked consistent benchmarks.

🔗 Learn more about Pyxtech at https://www.pyxtech.com/

📬 Contact Garima on LinkedIn at https://www.linkedin.com/in/garimaoza/

Contact Pulin on LinkedIn at https://www.linkedin.com/in/pulinkumar/

At Conga Connect 2026 in Orlando, Conga made one thing clear: it wants to be seen as more than a CPQ or CLM vendor. In this episode, Frank Sohn shares his high-level takeaways from the event, including Conga's new brand direction, what the company's "connected commerce" message means, and why the future of its three CPQ paths matters for customers and prospects alike. Frank also looks at the emerging split between Advantage and PROS CPQ, Conga's iFrame-based approach to surfacing Advantage capabilities inside its Salesforce-based product, and why price optimization and AiMe stood out as important parts of the story. The result is a balanced, practical debrief for anyone trying to understand where Conga appears to be heading — and what buyers should watch next.

Note: We go on a short spring break and will be back by April 5

It's a solo episode this week — interview scheduling has been unusually tough this year, so I'm using the opportunity to talk about something that's top of mind for many teams early in the year: CPQ selection.

In this episode, I share the six questions that fix most CPQ shortlists before demos start: business model, biggest challenge, CRM fit, ERP fit, go-live speed, and company complexity. The goal isn't to rank vendors — it's to get to a realistic shortlist faster, using a repeatable framework grounded in high-quality briefing research.

I also tease a new way I'm building to help teams decide which CPQ briefings to read first — without showing the app.

If you tell me your preferred tone (more neutral/analyst vs more conversational), I can tighten this into a single final description that matches your usual intro style exactly.