In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the evolving landscape of the customer journey, emphasizing the importance of trust in modern marketing. They explore how traditional stages of the buying process are being replaced by a more fluid approach, where trust becomes the key driver of transactions. Through case studies and examples, they highlight the significance of identity trust, authenticity, and the role of founders as trust agents in building strong connections with consumers. The conversation also touches on the challenges and strategies for effectively engaging audiences in both B2B and B2C contexts.

Chapters

00:00 The Death of the Traditional Customer Journey

02:51 The Role of Trust in Modern Marketing

06:09 Case Studies: Successful and Controversial Campaigns

09:05 Identity Trust: Connecting with Consumers

11:57 The Power of Authenticity in Advertising

14:56 Building Trust in B2B vs B2C

17:59 Actionable Strategies for Trust Building

20:47 The Importance of Founders as Trust Agents

Special Announcement

After 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently.

This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever?

This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vault

Connect with me on social:

• TikTok: Check out my TikTok Here
• Instagram: Check out my Instagram Here
• Facebook: Check out my Facebook Here
• LinkedIn: Check out my LinkedIn Here
• Subscribe to my YouTube 👉 Here

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the recent transition from Epic Network to a more focused approach with the Scalable Company. They explore the challenges of running a business that has taken on a life of its own, the importance of making changes when a business no longer serves its founders, and the evolving landscape of course creation in the age of AI. The conversation emphasizes the need for entrepreneurs to take action, embrace change, and focus on what truly brings them joy in their business endeavors.

Chapters

00:00 Introduction and Context of Change

03:02 The Evolution of Epic Network

05:58 The Decision to Pivot: Why Change is Necessary

08:53 Understanding Business Ownership and Personal Happiness

11:48 The Importance of Knowing What to Exit To

14:56 The Future of Course and Information Businesses

21:05 Lessons Learned from the Epic Network Experience

30:35 The Reality of Course Consumption

33:10 Reflections on 2020 and Business Decisions

36:07 Navigating Change and Decision-Making

40:06 What Would Need to Be True?

43:12 Future Plans and New Directions

46:24 Final Thoughts and Messages to the Community

Special Announcement

After 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently.

This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever?

This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vault

Connect with me on social:

• TikTok: Check out my TikTok Here
• Instagram: Check out my Instagram Here
• Facebook: Check out my Facebook Here
• LinkedIn: Check out my LinkedIn Here
• Subscribe to my YouTube 👉 Here

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

In this episode of the Business Lunch Podcast: We discuss the recent SEC lawsuit against Tai Lopez and the implications of his business model involving the acquisition of defunct retail brands. We analyze the challenges faced by the business, including operational complexities, funding issues, and the importance of having a strong leadership team. We also delve into strategies for revitalizing brands and the lessons learned from this case, emphasizing the need for careful investment and operational planning.

Takeaways

• The importance of testing business models before full commitment.
• Operational complexity requires a strong team with relevant experience.
• Raising capital should be done with a clear plan for deployment.
• Brand recognition does not guarantee brand equity.
• Investors should evaluate the management team's experience and track record.
• Avoid getting caught up in hype when considering investments.
• Successful brand revitalization requires strategic marketing and operational support.
• Understanding consumer preferences is crucial for brand success.
• Invest in what you know and understand to minimize risk.
• Be cautious about raising outside capital and its implications.

Chapters

00:00 Introduction and Book Launches

03:06 Tai Lopez SEC Lawsuit Discussion

06:04 Business Model Analysis of Acquired Brands

08:54 Operational Challenges and Funding Issues

12:03 Strategic Recommendations for Brand Revitalization

15:08 Lessons Learned from Investment Failures

18:10 Final Thoughts and Takeaways

Special Announcement

After 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently.

This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever?

This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vault

Connect with me on social:

• TikTok: Check out my TikTok Here
• Instagram: Check out my Instagram Here
• Facebook: Check out my Facebook Here
• LinkedIn: Check out my LinkedIn Here
• Subscribe to my YouTube 👉 Here

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

Mentioned in this episode:

The Vault

Special Announcement After 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work,...