Building a Legacy Brand with Will Critcher from Death Wish Coffee

In this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world’s strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories!

Today’s podcast brings actionable topics like:

• Strategies for finding the right communications channel at the right time – and letting go of those that do not bring results
• Marketing to multiple age groups and keeping your customers loyal throughout the years
• How brands build communities without complex resources or high budgets
• What is a legacy brand
• How Death Wish Coffee Company became the #1 best-selling ground coffee on Amazon for the past 5 years  and the #5 best-selling grocery product on Amazon in 2019
• How the 3rd highest revenue day the company has ever had (6 figures within a few hours) happened during a pandemic

Links

• Will Critcher’s Linkedin
• Deathwish Coffee
• Cartloop