Building Strong ISV–VAR Partnerships

Your ISV product might be great, but can a partner confidently recommend it to their customer? 🤔

In this episode of ISV Talks, host Carol Livingston of Dynamics Connections sits down with Sal Buonocore from Technology Leader Companies, Marketing Coordinator and ISV Alliance Partner Manager at Pre-Sales Leader, we unpacked what it really takes to build stronger ISV–VAR partnerships in the ERP channels.

At the heart of it all? Clarity, trust, and meaningful collaboration. ISVs need to make their value unmistakable, think clear messaging, ERP-aligned pricing, and defined processes.

Showing up matters, too: community events like Summit NA and Acumatica Summit offer vital face time to earn credibility. We also explored how co-marketing, from webinars to shared lead gen, can scale growth when trust is already there.

The ISV–VAR relationship isn’t just about software, it’s about shared success. As Sal puts it, “Relationships are the name of the game.” Keep finding smarter, simpler ways to strengthen the channel and deliver results together.

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