Breaking the Code Podcast Por Havas Medical Anthropology arte de portada

Breaking the Code

Breaking the Code

De: Havas Medical Anthropology
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Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.

Your hosts: Sonika Garcia, MPH, and Gabriel Allen-Cummings- Medical Anthropology Strategists at Havas Health & You.

© 2026 Breaking the Code
Economía Marketing Marketing y Ventas
Episodios
  • The Gift Of Anonymity
    May 20 2026

    As new technologies emerge with the promise of personalization, safety, or constant connection, some are beginning to feel surveilled, watched in the moments where they don’t want to be seen. In this episode we discuss the growing value of anonymity, allowing people to engage at a distance at first and building trust over time.

    This is a great listen for any brands looking to thoughtfully integrate themselves into their audience’s community or way of life.

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    16 m
  • Where Culture Meets AI
    Apr 15 2026

    Click here to read the team's whitepaper: "Where Culture Meets AI: Scaling the Human-Centered Healthcare Experience"

    As we continue growing our understanding of AI's role in our business, it's crucial to discuss why scale without cultural intelligence risks doing more harm than good. In this episode, we're joined by Eirasmin Lokpez-Cobo and Mark Makuch to discuss reactions to their recently published whitepaper and their efforts to infuse cultural intelligence into AI to have a more relevant and equitable impact.

    This is a great listen for anyone trying to elevate their work with AI, while keeping humanity at the center.

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    33 m
  • Who Cares for the Raregiver?
    Feb 27 2026

    This Rare Disease Month, the team is shifting its focus to the caregivers.

    Caregiving is often seen as the ultimate display of love. It's a role that needs more recognition, but when we start thinking about caregivers as heroes, we risk no longer seeing them as people who could need support from others. In this episode, Sonika and Gabe are joined by Raregivers' founder Cristol Barrett O'Loughlin, Havas Health's Global Rare Disease Lead Afshan Rizvi Hussain, and Social Strategist Binaka Norris to discuss the emotional pain caregivers endure and the global PSA they're launching for Rare Disease Day to bring that pain to light. Their illuminating conversation examines how idealized narratives of strength can unintentionally deepen stigma and suppress vulnerability. Through the lens of caregivers of people with rare diseases, they explore the emotional complexity of long-term care and the psychology of self-sacrifice.

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    1 h y 18 m
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