Breaking the Code Podcast Por Havas Medical Anthropology arte de portada

Breaking the Code

Breaking the Code

De: Havas Medical Anthropology
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Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.

Your hosts: Sonika Garcia, MPH, and Gabriel Allen-Cummings- Medical Anthropology Strategists at Havas Health & You.

© 2026 Breaking the Code
Economía Marketing Marketing y Ventas
Episodios
  • Where Culture Meets AI
    Apr 15 2026

    Click here to read the team's whitepaper: "Where Culture Meets AI: Scaling the Human-Centered Healthcare Experience"

    As we continue growing our understanding of AI's role in our business, it's crucial to discuss why scale without cultural intelligence risks doing more harm than good. In this episode, we're joined by Eirasmin Lokpez-Cobo and Mark Makuch to discuss reactions to their recently published whitepaper and their efforts to infuse cultural intelligence into AI to have a more relevant and equitable impact.

    This is a great listen for anyone trying to elevate their work with AI, while keeping humanity at the center.

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    33 m
  • Who Cares for the Raregiver?
    Feb 27 2026

    This Rare Disease Month, the team is shifting its focus to the caregivers.

    Caregiving is often seen as the ultimate display of love. It's a role that needs more recognition, but when we start thinking about caregivers as heroes, we risk no longer seeing them as people who could need support from others. In this episode, Sonika and Gabe are joined by Raregivers' founder Cristol Barrett O'Loughlin, Havas Health's Global Rare Disease Lead Afshan Rizvi Hussain, and Social Strategist Binaka Norris to discuss the emotional pain caregivers endure and the global PSA they're launching for Rare Disease Day to bring that pain to light. Their illuminating conversation examines how idealized narratives of strength can unintentionally deepen stigma and suppress vulnerability. Through the lens of caregivers of people with rare diseases, they explore the emotional complexity of long-term care and the psychology of self-sacrifice.

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    1 h y 18 m
  • The Evolution of the New Year's Resolution
    Feb 20 2026

    Every January, millions of us resolve to reset and become a better version of ourselves. But where did New Year’s resolutions come from, and why do they so rarely stick?

    As the fervor behind the new year quiets, Sonika and Gabe take a moment to trace the evolution of the New Year’s resolution, from ancient Babylonian promises to the gods to today’s culture of self-optimization and burnout. They unpack how modern goal-setting became tangled with fear of failure and misplaced faith in willpower, and explore a radically simpler way forward.

    Tiffany Teng also joins the discussion! Tiffany was a key contributor to Havas' recent GLP-1 report and shares insights on goal setting around the holidays. Check out our report Holidays in the GLP-1 Era here: https://forms.office.com/Pages/ResponsePage.aspx?id=V1Xtx8ilNUSfq62nq83AG8XJvg801jdPt_lTqxsrFANUM0V…

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    26 m
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