Brandwidth On Demand  By  cover art

Brandwidth On Demand

By: David Martin & Kipper McGee
  • Summary

  • Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.
    Copyright 2024 David Martin & Kipper McGee
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Episodes
  • The Station Whose Name Says It All...with PRIDE! Meet KGAY's Brad Fuhr & Chris Shebel
    Jun 13 2024

    In honor of LGBTQ+ Pride Month, Brandwidth on Demand features Brad Fuhr, owner of KGAY Radio in Palm Springs, and Chris Schebel, KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris share insights on creating a vibrant community hub, innovative audience engagement, and successful sales strategies. They discuss the evolution of KGAY, its national reach, and plans for future expansion while offering solid tips for making ANY niche format more successful. Their passion and commitment to the LGBTQ+ community underscore the station's unique and impactful presence in the radio landscape.

    One Minute Martinizing with David Martin

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    • Morning Show Boot Camp

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    25 mins
  • Game-Changing Insights from B96’s Molly Cruz
    May 30 2024

    Gain valuable insights from Molly Cruz, Brand Manager for B96, WBBM-FM in Chicago. Discover strategies for navigating market differences, effective programming, and team leadership. Learn how to build brand awareness, engage with the community, and maintain a positive mindset.

    Whether you're an aspiring radio professional or a seasoned Brand Manager, this episode offers actionable advice to elevate your success in the competitive media industry. Tune in for Molly's expert guidance and practical strategies.

    One-Minute Martinizing (tap here)

    Please help us thank these underwriting supporters

    • Musicmaster
    • Radio Content Pro
    • Morning Show Boot Camp

    Return to Brandwidth on Demand episodes

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    22 mins
  • Morning Show Hacks: 7 Insights from 2 Guys Named Chris
    May 20 2024

    This time we're joined by Chris Kelly and Chris Demm, the co-hosts of the popular morning radio show "2 Guys Named Chris". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show.

    The duo discusses their unique chemistry, supported by producer Josh Ellinger and meteorologist Dave Aiken, and how a special coach helped them refine their craft. They highlight the benefits and challenges of co-hosting, adapting to the evolving media landscape, and the importance of personal anecdotes in connecting with their audience.

    Gain valuable insights into handling on-air disagreements, the importance of being genuine and accessible, and the significance of collaboration. This episode is a must-listen for anyone interested in mastering the dynamics of a successful multi-mic morning show.

    One-Minute Martinizing (by David Martin)

    Please help us thank these underwriting supporters

    • Musicmaster
    • Radio Content Pro
    • Morning Show Boot Camp

    Return to BRANDwidth on Demand episodes

    YES! Send me the SHOW NOTES preview email

    Return to BRANDwidth on Demand episodes

    Show more Show less
    17 mins

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