Brands for a Better World (formerly Evolve CPG) Podcast Por Gage Mitchell of Modern Species arte de portada

Brands for a Better World (formerly Evolve CPG)

Brands for a Better World (formerly Evolve CPG)

De: Gage Mitchell of Modern Species
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We're bringing you the stories behind the people and products building a more just, healthy, and regenerative future for us all. Tune in weekly and together, we’ll learn about why these better products and brands were created, how they’re helping fix broken systems, and what you can do to support them. My hope is that you’ll discover some new brands to love, and get some sparks of inspiration that will help you live your best life. // Hosted by: Gage Mitchell, Founder of Modern Species, a sustainable brand design agency helping better brands grow to scale their impact.© © 2025 Copyright - Brands for a Better World and Evolve CPG by Modern Species LLC Economía
Episodios
  • Three Become One - The Merger of Tuyyo, Nemi, and Todo Verde

    Three Become One - The Merger of Tuyyo, Nemi, and Todo Verde
    Mar 6 2026
    Three Latin-American food brands saw the opportunity to go further, faster, together – so they took it. Stefanie Garcia Turner of Tuyyo, Jocelyn Ramirez of Todo Verde, and Regina Trillo of Nemi share how they met, why they decided to merge their businesses and brands, and what their vision is for the new brand, unified under Tuyyo. The three woman-and-minoroty-owned brands share a mission of amplifying their Latin-American food culture through authentic and innovative latin foods, representation food culture, and community impact . Learn how this strategic merger will allows each leader to lean into their strengths, and how collaboration aligned on shared values can accelerate growth in the challenger food brand space.Takeaways:The origins and individual missions of Jocelyn of Todo Verde, Regina of Nemi Snacks, and Stephanie of Tuyyo FoodsThe strategic process behind their merger—personality tests, role division, and cultural alignmentHow they’ll leverage their merger to reduce costs, expand categories, and innovate fasterTransition strategies for branding, retail placement, and consumer education across their unified brand Tuyyo FoodsSupply chain synergies and efforts to lower COGS by 35% or more through manufacturing and sourcing efficienciesThe broader vision: promoting Latin American flavors regionally and globally while supporting farmers and sustainabilityChallenges faced—costs of rebranding, education hurdles around regional products, and maintaining brand integrityThe importance of shared values, culture fit, and a growth mindset for successful mergersRecommendations for founders considering collaboration and merger as a growth pathwayBook and resource recommendations around exponential thinking, sensory storytelling, and personal spiritualityThoughts on building a healthier food system rooted in equity, community, and transparent ingredient sourcingSound Bites:“We can create something that is even bigger, that is even more impactful, that really is going to make a dent in the food industry.” (Stefanie)“We went from, I'm holding this, this is my baby, to really egoless, like this isn't about me, this is about a brand.” (Jocelyn)“We all knew each other relatively well before the merger. Stephanie is better at this than I am, Regina is better at this than I am, you know, so there was already a sense of like, if we came together, we could split the work in that way.” (Jocelyn)“We are planning on bringing everything under the one Tuyyo brand.” (Stefanie)“We're moving towards standardizing our supply chain operations. It's been a constant conversation and communication with suppliers, both in the US and in Mexico to see what's going to be the best way to do it.“ (Regina)“As of right now, [cost of goods optimization has] been at least 35%, which is it's been a big amount. And based on some information that we have, it's probably going to be higher than that.” (Regina)“I think that it's really gonna be about putting our community first and building a brand that not only can we be proud of, but that is a reflection of our heritage.” (Stefanie)“It took me six years to figure out that I didn't want to continue doing it alone.” (Regina)“[A better world is one] with more representation of the reality of how the community and how that should be represented on shelf as well. Ideally with products that are actually better for us, that are made with real ingredients, that are also supporting the farmers that are producing those ingredients.” (Regina)“[A better world is one with] a food system that is actually catered to the betterment of people in their everyday lives. It would just solve so many issues. And with all of the problems that we have between preventable diseases and healthcare systems that don't work for the people, it goes beyond justice for the farmer, but justice for everybody in the food chain.” (Stefanie)“I think that that in an ideal world there are policies put in place that are protecting people [by regulating] what is allowed and what isn't allowed in our food system. And products, especially those we give to children, that allow us to really reshape our palates and create shortcuts for cooking without taking the cooking part away because that's an basic survival life skill that most people should have and it empowers people to like know what's in their food, and how to nourish their families.” (Jocelyn)Links:Stefanie Garcia Turner on LinkedIn https://www.linkedin.com/in/stefanie-garcia-turner/Jocelyn Ramirez on LinkedIn - https://www.linkedin.com/in/jocelyncramirez77/Regina Trillo on LinkedIn - https://www.linkedin.com/in/regina-trillo-a5055711/Tuyyo - https://tuyyofoods.com/Tuyyo on Facebook - https://www.facebook.com/tuyyofoods/Tuyyo on Instagram - https://www.instagram.com/tuyyofoods/Tuyyo on Pinterest - https://www.pinterest.com/tuyyofoods/Tuyyo on TikTok - https://www.tiktok.com/@tuyyofoodsTuyyo on YouTube - https://www.youtube.com...
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    1 h y 11 m
  • Regenerative Tea Collaboration - A Steaz Comeback Story with Wild Orchard

    Regenerative Tea Collaboration - A Steaz Comeback Story with Wild Orchard
    Feb 24 2026
    This is the Steaz comeback story! Hear how the brand founders were brought back into the company to help renew the purpose and passion of the brand, which led to a collaboration with Wild Orchard to launch the first line of Regenerative Organic Certified ® canned teas! We speak with Eric Schnell of Beyond Brands, who was one of the original founders of Steaz, to learn more about the history of Steaz and his vision for the reboot. Then Mike Fransz, Director of Marketing for Nova Naturals, the company that owns and manages the Steaz brand now, shares why they brought the founders back and how it’s recharged the whole team and brand. Michael Ham, co-founder of Wild Orchard, then shared the story of the world’s first Regenerative Organic Certified ® tea farm and the role they play in this collaboration. We discuss the new product line, the challenges of this innovative and collaborative process, and what’s bringing each guest hope for the future of our food system. Enjoy!Takeaways:Steaz was the first certified organic soft drink brand in America.Steaz was also the very first fair trade certified tea.The journey of Steaz began with a passion for tea and health.Reviving Steaz involved bringing back the founders to guide its new direction.The collaboration with Wild Orchard got them access to the world’s only Regenerative Organic Certified ® green tea.Wild Orchard was the first USDA organic certified farm in Korea.Regenerative Organic agriculture enhances soil health and product quality.The younger generation is increasingly conscious of health, environment, and where their food comes from.Challenges in R&D delayed the launch of new products.Transparency in the supply chain builds consumer trust.Steaz’s 1% for the Planet commitment reflects their dedication to sustainability and regenerative agriculture.Sound bites:“Our five P's, which is what we call the Quintuple Bottom Line Business Value System is rooted in Passion, Purpose, People, Planet, and Prosperity.”“We helped get the first fair trade certified tea estate in Sri Lanka up and running.”“We're evangelists for this regenerative organic certification process, not because it's just the cool next thing, but because it creates really meaningful impact across so many different places around the globe.”“The farm that was regenerative organic had the bees and the birds and the deer running through. It seemed to just attract an ecosystem, like Gaia.”“When we consume foods grown in healthy soil, it's actually syncing everything with our gut microbiome and it improves our overall health.”“At Steaz we call it doing good by brewing good.”"You are what you eat. If the soil is healthy, the plant's going to be healthy and tastier, and then when we eat it, it's going to be better in our body too!”“Everybody loves a comeback story. And this is a great one. One of the best I've seen.”Links:Steaz - https://drinksteaz.com/Steaz on Linkedin - https://www.linkedin.com/company/steaz---the-healthy-beverage-company/Steaz on Facebook - https://www.facebook.com/officialsteazSteaz on Instagram - https://www.instagram.com/steaz/Steaz on X - https://www.facebook.com/officialsteaz…Eric Schnell on LinkedIn - https://www.linkedin.com/in/eric-schnell-b133a425/Beyond Brands - https://beyondbrands.org/Beyond Brands on LinkedIn - https://www.linkedin.com/company/beyondbrands/…Mike Fransz on LinkedIn - https://www.linkedin.com/in/mikefransz/Nova Naturals - https://nova-natural.com/Nova Naturals on LinkedIn - https://www.linkedin.com/company/nova-natural/…Michael Ham on Linkedin - https://www.linkedin.com/in/michael-d-ham/Wild Orchard - https://www.wildorchard.com/Wild Orchard on LinkedIn - https://www.linkedin.com/company/wildorchardteas/Wild Orchard on Facebook - https://www.facebook.com/wildorchardteas/#Wild Orchard on Instagram - https://www.instagram.com/wildorchardteasWild Orchard on YouTube - https://www.youtube.com/channel/UCQ21UewP8Yx6ZMlzh8NKe0wWild Orchard on TikTok - https://www.tiktok.com/@wildorchardtea…Natural Products Expo West: https://www.expowest.com/en/home.html…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://...
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    1 h y 5 m
  • Tips to Crush Expo West with Gage Mitchell of Modern Species

    Tips to Crush Expo West with Gage Mitchell of Modern Species
    Feb 12 2026
    Gage shares his best practices for attending Natural Products Expo West – the biggest trade show in the United States for the better-for-the-world product industry! Tune in to hear 10 tips for making the most of the show, based on Gage’s ~15 years of experience attending Expo West as a brand, packaging, booth, and campaign designer who’s helped some of the industry most beloved brands stand out at the show. Tune into the episode or read below for his top tips! You can also download a copy here for easy reference later. https://docs.google.com/document/d/1eBpd7dVhxB-30-yPrvQ8Mn8nAar5oYOUx6fX1B3Wevc/edit?usp=sharing. See you at Expo West!1. Define Your Target ROIHave a clear goal and outcomes in mind because the event is what you make it.Rightsize your investment. There’s no shame in starting small, like a shared booth, table at StartUp CPG, sampling out of a backpack, etc. Even big brands need to be cautious of their spending because it adds up fast. But if you want to make a big splash, be willing to spend the money on the right opportunity.Aim to have your agenda 60% planned, but 40% flexible, because you never know who might pop up with some exciting and unexpected.2. Plan AheadBook your accommodations early, because everything near the Convention Center fills up quickly and gets very expensive.Find the sessions you want to attend, people you want to meet, and booths you want to visit through the app and social media posts, but also decide what’s non-negotiable and what’s optional for you, because you will get exhausted/overwhelmed.Make dinner reservations, book event venues, and meeting rooms in advance because there are a ton of competing groups looking for limited time slots.Order all your materials, swag, outfits, etc., well ahead of time because shipping delays happen, and you don’t want to be caught empty-handed or paying the steep price to rush reprint in Anaheim.3. Be Clear & CompellingHave your 5-second pitch and main talking points ready, because there are way too many people and not enough time to stumble or be vague.Bring the energy, passion, and vibes because that attracts people to your booth, lifts everyone’s spirits, and makes you memorable.Ask lots of questions to get to know people and how you can help each other. It can reveal incredibly powerful information for you both.4. Crush Your BoothMake sure it’s clear what you’re selling and what makes it special, otherwise your booth is likely to be missed (unless you’re drawing attention, see below).Be unique but authentic, have a compelling story or theme for the show, and be engaging and fun as people walk up.Have events or activities at your booth that attract a crowd, and bring enough samples/goodies to go around. Tip: people are drawn to anything that’s more than a tiny bite on a toothpick or a generic tote bag.Have a method for politely exiting conversations, like handing them off to an associate or introducing them to another guest, so you can be available when that critical retailer, investor, broker, or press badge arrives.5. Draw AttentionApply for a Nexty, participate in the Pitch Slam, or partner on an innovation with another popular brand. Do things that will make you more visible.Send out press releases, make announcements on social media, and offer the press a unique and exciting story to draw them to your booth.Invite an industry rockstar or celebrity to your booth for a meet and greet.Host a happy hour with a prominent group, like B Corp.6. Connect With Your CommunityAttend events hosted by your membership communities (B Corp, 1% for the Planet, Regenerative Organic, Upcycled, Non-GMO, Fair Trade, Climate Neutral, Climate Collaborative, Naturally Network, Purpose Pledge, Startup CPG, Project Potluck, :INCLUDED, etc.)Post updates in your preferred social channel (pictures, top finds, great insights, events, selfies, etc), tag people, and comment on others’ posts! Wear your affiliations (shirts, hats, pins, stickers, lanyards, badges, etc).7. Take Care of YourselfHydrate and eat real food, or at least snack your way to well-balanced meals or your stomach and energy levels will regret it later.Dress comfortably and in layers. You’ll be walking a lot, in and out of buildings, and the weather can change quickly. Bonus: dress memorably.Rest your feet and your back whenever you can. They will be sore.Get full nights of sleep when you can, and take some downtime in between things to recharge your batteries and brain.8. Be Brave, Be ActiveMeet people! That’s why you’re going. Don’t just hide in your hotel, your booth, or in your co-worker/friend group. Get out there.Attend happy hours, events, and dinners even if you worked the booth all day, because that’s the time to make real human connections.Go talk to that hero, buyer, investor, press, celebrity, etc because that's why they’re here, and why you’re here.9. Don’t Try to Do it AllThe show is way too big to see every booth. Decide ...
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    27 m
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Wonderful podcast with interesting topics. Great for anyone who cares about, or would like to learn more about, sustainability. Both the host and the guests are well spoken and knowledgeable and keep you attentive and interested while listening. As a bonus, you get to learn about new sustainable companies to look into and support.

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