Brandon Cullen’s Blueprint: Building a National Fitness Brand for High Performance
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Brandon Cullen’s Blueprint: Building a National Fitness Brand for High Performance
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In this powerhouse episode of Coach’s Corner, we sit down with Brandon Cullen, CEO and co-founder of MADabolic. From pro hockey roots to building a national boutique fitness brand, Brandon shares how he went from the rink to the boardroom. We unpack:
● Why movement trumps macros.
● How Metabolic attracts high-achievers and keeps it exclusive by design.
● The challenge of scaling without sacrificing culture.
● His refreshing take on leadership, fatherhood, and creating routines that last.
● Why the fitness industry is noisy—and what you need to focus on to stay consistent.
Whether you're a coach, entrepreneur, or simply someone who wants to move better and lead stronger, this one’s packed with value.
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