Branding vs Direct Response | Ep 506

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:20) - Main difference between Branding vs Direct Response

(3:02) - Branding can be a potential opportunity for maximizing value.

(5:59) - It’s very rare to find a “Direct Response” company these days

(9:13) - Give people the words that describe your brand instead of redefining it yourself

(13:24) - There aren’t enough older people to pass on their advice

(15:29) - Goodwill compounds faster than revenue

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

(This episode is a re-run. Original airdate was March 24, 2022)

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Absolute Gold!

This is the type of information that you would typically spend thousands to get! I’m so glad I’m alive during this time in history to watch as he does what we all wish Buffet, Bezos, Musk would have done which is provide the blueprint to success. Thank you for doing this!!