Creating content is already hard. You’re writing for strangers on social media, potential clients you don’t know yet, and the clients you already have.

And now there’s a new audience in the room…the machine. AI tools read everything you post, from captions to transcripts, and use it to decide if your name gets chosen or skipped.

In this episode of the Branding Momentum podcast, I’m breaking down how to create content that works for both humans and AI at the same time.

Here’s what we cover:

✦ The two audiences your content now needs to serve.
✦ Formats that AI loves and humans actually enjoy like Q&A posts, step by steps, and personal stories.
✦ Why your experiences and client stories are the advantage machines can’t copy.
✦ Small changes that make your content more discoverable like answering real questions, structuring for clarity, and repurposing one idea into multiple formats

If you’ve ever wondered why your content gets seen but doesn’t get chosen, this episode gives you the blueprint for creating content humans love and AI chooses to show.

I’m Veronica Di Polo, a marketing strategist based in Moraira, Spain, helping service-based business owners get leads with words that sell.

💡 Free Resource — The AI Visibility Sprint
Are you invisible in AI search?
3 days. 3 moves.
Stop AI from skipping your name.
👉 Day 1: The gut-punch invisibility test (ouch, but necessary)
👉 Day 2: Your first breadcrumb — 5 minutes, zero stress
👉 Day 3: An AI-ready FAQ that keeps working while you drink rosé

Start free AI Sprint → https://www.veronicadipolo.com/aisprint

_______________________

🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum tiktok.

✨ Leave a review on Apple Podcast — it helps others find the show.

📬 Want sharp daily strategies? Join V’s daily emails → https://veronicadipolo.mykajabi.com/vdaily

Want to read previous strategies? → https://veronicadipolo.substack.com/subscribe

Two service pros, same service, same price, same city… so why does AI recommend them and not you?

Here’s the truth. AI doesn’t guess. It chooses the clearer, safer, more repeated name. This is where answer engine optimization (AEO) meets your daily reality as a service pro. In 2025, SEO alone won’t save you. Generative engine optimization, AI discovery, and digital networking are now the trails that decide who gets chosen.

In this episode of the Branding Momentum podcast, you’ll learn how AI makes the tie-break between you and a competitor:

• How to make your niche and specialty crystal clear so both AI search and humans know exactly what you do
• Why consistency across LinkedIn, your website, podcasts, and transcripts teaches AI to connect the dots
• Where to show up through digital networking—guest podcasts, collaborations, newsletters, articles, and communities—so your name travels further
• Why one collaboration multiplies your visibility across feeds, YouTube clips, blogs, and transcripts faster than twenty solo posts in your own bubble

If you’ve been visible but not chosen, this is the missing piece.

I’m Veronica Di Polo, a marketing strategist based in Moraira, Spain, helping service-based business owners get leads with words that sell.

_______________________

🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum tiktok.

✨ Leave a review on Apple Podcast — it helps others find the show.

📬 Want sharp daily strategies? Join V’s daily emails → https://veronicadipolo.mykajabi.com/vdaily

Want to read previous strategies? → https://veronicadipolo.substack.com/subscribe

You’ve probably seen people on TikTok say GEO is the new SEO.

But here’s the problem… most of them are mixing up two completely different GEOs.

One is Generative Engine Optimization, how AI engines like ChatGPT decide who to recommend.

The other is geo-positioning, making sure your service and location actually show up together online.

Both matter. And if you don’t get this straight, you’ll stay invisible in 2025.

In this episode of Branding Momentum, I’m breaking down:

• The difference between GEO, AEO, and SEO (and why service pros can’t ignore them)

• Why AI doesn’t care about your Instagram if your service and city aren’t paired clearly

• A simple real-world example of who AI chooses first… and who gets erased
  

👉 Hit follow so you don’t miss the next breakdown, and if you’re ready to stop being invisible to AI and clients, start here.

_______________________

🎧 Enjoyed the episode? Screenshot and tag @veronicadipolo @brandingmomentum on IG or on TikTok @brandingmomentum tiktok.

✨ Leave a review on Apple Podcast — it helps others find the show.

📬 Want sharp daily strategies? Join V’s daily emails → https://veronicadipolo.mykajabi.com/vdaily

Want to read previous strategies? → https://veronicadipolo.substack.com/subscribe