BrandSide: Matt Repicky is the Best Dressed CBO of All Time

In this Brandside episode, Matt Repicky, Chief Brand Officer at Tailored Brands, shares how he’s reshaping legacy names like Men’s Wearhouse, Joseph A. Bank, and more for today’s customer. From launching humor based campaigns with Party Land to dialing up fashion credibility with “Chill Flex” suits, Matt explains how his team is updating brand perception across demographics. He also walks us through his own unconventional career journey - from Big Four consulting to Mattel, Amazon, and now leading multiple retail brands. If you’re curious about brand transformation, modern marketing, or how many suits a guy really needs, this one’s for you.

Connect with Matt: https://www.linkedin.com/in/mattrepicky/

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