Brand IRL Podcast Por John Kappel arte de portada

Brand IRL

Brand IRL

De: John Kappel
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Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love

John Kappel Economía Marketing Marketing y Ventas
Episodios
  • #20: Reimaging a Product Launch with Ommegang's Growler Store Pop Up

    #20: Reimaging a Product Launch with Ommegang's Growler Store Pop Up
    Jan 26 2025
    Episode 20: Ommegang Brewery transformed their new product launch into a week long plus experience that resonated with New Yorkers looking for Nirvana. Did the Growler Store drive brand loyalty or was it just another craft beer experience? Find out here, now, as John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.__Links:Brewery OmmegangGold N Fish MarketingThe Growler StoreEpic Promo...
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    21 m
  • #19: From URL to IRL: How Macy's and Facebook Brought Holiday Cheer to D2C Businesses

    #19: From URL to IRL: How Macy's and Facebook Brought Holiday Cheer to D2C Businesses
    Dec 23 2024
    Episode 19: Facebook & Macy's collaborated on an instore popup shop that gave over 100 small direct to consumer businesses exposure and IRL reach for the holidays. Did they bring holiday cheer to business owners and shoppers alike or did the Grinch steal Christmas? Find out here, now, as John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.__Links:Facebook Market at Macy'sGeorge P....
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    19 m
  • #18: Facebook Goes Offline to Show They Don't Sell Your Information

    #18: Facebook Goes Offline to Show They Don't Sell Your Information
    Dec 12 2024
    Episode 18: Facebook launched a holiday pop up to combat the scrutiny and answer concerns offline around the tech giant selling your information to third-party companies. Did Facebook put holiday cheer and brand loyalty back into their users? Find out here, now, as John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.__Links:Facebook's Privacy Pop-Up: https://www.wired.com/story/facebo...
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    21 m
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