Boutique Chat  By  cover art

Boutique Chat

By: The Boutique Hub with Ashley Alderson
  • Summary

  • Real life strategy, growth hacks, proven marketing advice, and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business.
    The Boutique Hub, Inc 2018
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Episodes
  • FTV: Boutique Owner Myths Debunked with Sara Burks
    Feb 16 2024

     Sara Burks, our director of partnerships and education at The Boutique Hub, and I go over Boutique Owner Myths Debunked in this Season 2 episode — which was the topic of one of our breakout sessions at the 2019 Boutique Summit.

    No matter where you’re at in your business journey, it's always good to go back to the play book. We cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more!

    Join us at the 2024 Boutique Summit for sessions on topics such as productivity habits, leveraging organic marketing, live sales best practices, how to boost foot traffic, resiliency in any economy and so much more! Learn more and sign up HERE.

    RSVP for our next Retail Bootcamp session HERE.

    I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

    For show notes & resources see below or click here.

    First released June 2019. 

    Resources:

    Ashley Alderson: Instagram

    The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    Boutique Summit 2024

    Retail Bootcamp

    Small Business Marketing Handbook

    Small Business Hiring Handbook 

    Brand Owner Basics Masterclass

    Tradeshow Marketing Handbook

    2024 Trade Show Calendar

    Boutique Hub Black

    Hubventory.com

     

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    37 mins
  • FTV: How to be more Productive as a Business Owner with Ashley Alderson
    Feb 9 2024

    “It’s so common today to hear the word busy. Everybody is busy. But the question is, are you busy doing the right things?”

    In this episode from Season 3, I talk about how I’ve learned to think like a CEO, prioritize my time and set necessary boundaries, and I outline my top tips for How to be More Productive. I cover the three questions you need to ask yourself every day, how to implement time blocking, and what daily habits can transform you into a more productive business owner. But that’s not all, tune in to hear the details!

    I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

    For show notes & resources visit the episode webpage below or click here.

    First released October 2020. 

    Resources:

    Ashley Alderson: Instagram

    The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    2024 Boutique Boss Planner

    Boutique Summit 2024

    Small Business Marketing Handbook

    Small Business Hiring Handbook 

    Brand Owner Basics Masterclass

    Tradeshow Marketing Handbook

    2024 Trade Show Calendar

    Boutique Hub Black

    Hubventory.com

     

     

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    26 mins
  • 6 Lessons Business Owners Can Learn from Taylor Swift
    Feb 6 2024

    As I wrap up Season 5 of the podcast, I want to talk about where we are in the industry, where there’s opportunity right now, how to approach marketing your business in 2024 ... but mainly I want to talk about Taylor Swift!

    Whether you like her music or not, you can’t deny that Taylor Swift has had a monumental economic impact. The Eras Tour alone had an estimated $5 billion impact. It’s also estimated that Taylor's added an additional $300 million to the Kansas City Chiefs franchise in terms of merch sales and media deals. So as our industry is changing and customer spending habits are shifting, we can look at how our customers are spending money, specifically around Taylor Swift, and ask ourselves, what can we learn from it and how can we apply it to marketing our businesses in 2024?

    People don’t want to just buy products, they want to buy experiences, they want to be a part of something, they want to feel good. And that’s something Taylor has done such a great job at offering her fans. Looking at her success, we can see the importance of things like leveraging nostalgia, building a community, creating memes, collaborating with brands, storytelling, and using scarcity to drive sales.

    We will back for Season 6 on March 19! I’m welcoming new guests, sharing new stories, and I’ll be throwing in some new bite-sized episodes to address trending topics and help you take action. So, I hope you’ll join me again in March for an all-new season of Boutique Chat! Until then, reach out to me on Instagram at @ajalderson. I would love to know what you think of the podcast, guests you’d like to see on the show, your wins throughout the year, issues you’re struggling with … I want to hear from you!

    “People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”

    ― Blair Warren

    Resources: 

    Ashley Alderson: Instagram

    The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube

    Boutique Summit 2024

    Small Business Marketing Handbook

    Small Business Hiring Handbook 

    Brand Owner Basics Masterclass

    Tradeshow Marketing Handbook

    2024 Trade Show Calendar

    Boutique Hub Black

    Hubventory.com

    Show more Show less
    27 mins

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Love the podcast

Love everything about these podcasts. So helpful. Awesome community. I always look forward to these.

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