Book Marketing Tips and Author Success Podcast Podcast Por Author Marketing Experts arte de portada

Book Marketing Tips and Author Success Podcast

Book Marketing Tips and Author Success Podcast

De: Author Marketing Experts
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Ready to supercharge your author journey? Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how you can actually use.


Whether you’re self-published, traditionally published, or somewhere in between, this podcast delivers real-world advice to help you sell more books, build your platform, and thrive in the ever-evolving publishing landscape. From clever promo hacks to critical industry insights, each episode is designed to move the needle on your success.


Fresh ideas. Actionable tips. Unfiltered talk.

If you’re serious about your author career, hit subscribe and tune in—your next big breakthrough could be one episode away.

© 2025 Book Marketing Tips and Author Success Podcast
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Episodios
  • The Great Author Central Lockout: Amazon's Latest Frustration
    Sep 5 2025

    Navigating Amazon's constantly shifting landscape is challenging enough for authors, but now there's a new frustration to contend with. In this eye-opening episode, Penny and Amy tackle the latest Amazon Author Central crisis that's preventing authors from updating crucial marketing content on their profiles. Penny and Amy present the issue, as well as solutions!

    Drawing from their direct experience helping clients navigate this issue, Amy and Penny provide a practical, step-by-step solution for getting your Author Central updates implemented despite Amazon's resistance.

    The duo speculates whether these issues might signal upcoming platform changes, perhaps even a return to the more feature-rich Author Central of pre-December 2022.

    Have you encountered this Amazon Author Central issue? We'd love to hear about your experience! Subscribe to our weekly episodes to stay informed about Amazon's ever-changing landscape and ensure your books maintain maximum visibility and appeal on the platform.

    Send us your feedback!

    Buy Penny's book The Amazon Author Formula

    Please leave a review!

    1. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
    2. Rate the Podcast: Click on the stars to give the podcast a rating.
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    Be sure you're following or subscribed to the show first.

    Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

    Check out our full-service publishing consulting here:

    https://amarketingexpert.com/publishing-consulting/

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    24 m
  • Your Newsletter Is Worth More Than Your Social Media Followers
    Aug 29 2025

    Have you been neglecting the most powerful marketing tool at your disposal? Your email newsletter provides something social media simply cannot—a direct line to readers without algorithm interference.

    Many authors resist starting newsletters because they believe they don't have enough subscribers or content ideas. This mindset creates a significant missed opportunity. Those first few subscribers who share their contact information in today's privacy-conscious world are often your most dedicated fans. They're the readers who will recommend your books, leave reviews, and engage meaningfully with your content.

    We explore how to grow your email list strategically using "set it and forget it" methods, which are so easy to implement, you'll wonder why you haven't done it sooner!

    In this episode, Penny and Amy share insights and examples and easy ways to grow your list. We also discuss what kind of content to put into your newsletter and we also dive into reader magnets that will help you attract new sign ups!

    Whether you're just starting out or looking to revitalize an existing list, implementing these newsletter strategies creates reader connections that drive engagement and builds a loyal community around your work. The time to start is now—your future book launches will thank you.

    Send us your feedback!

    Buy Penny's book The Amazon Author Formula

    Please leave a review!

    1. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
    2. Rate the Podcast: Click on the stars to give the podcast a rating.
    3. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
    4. Save: Once you've written your review, click "Save" to submit it.

    Be sure you're following or subscribed to the show first.

    Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

    Check out our full-service publishing consulting here:

    https://amarketingexpert.com/publishing-consulting/

    Más Menos
    48 m
  • Goodreads Evolution: Amazon's Game-Changing Integration
    Aug 22 2025

    Amazon has finally unleashed the full potential of its Goodreads acquisition, and savvy authors should be paying close attention. After years of minimal integration, Amazon has introduced a game-changing feature that transforms the Goodreads "Want-to-Read" shelf from a simple bookmarking tool into a powerful sales catalyst.

    When readers browse Amazon, they'll now receive reminders about books they've added to their Goodreads Want-to-Read shelves—creating the perfect impulse buy opportunity exactly when they're already in shopping mode. For authors, this single change dramatically increases the value of Goodreads engagement, especially giveaways. With successful Goodreads giveaways averaging between 2,000-4,000 entries (each adding your book to a different Want-to-Read shelf), the $119 investment suddenly offers exponentially more marketing reach.

    Ready to leverage this new connection? Tune into this informative show as Amy and Penny unpack this new feature! Don't miss this opportunity to transform casual interest into actual sales through Amazon's newest author-friendly feature.

    Send us your feedback!

    Buy Penny's book The Amazon Author Formula

    Please leave a review!

    1. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
    2. Rate the Podcast: Click on the stars to give the podcast a rating.
    3. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
    4. Save: Once you've written your review, click "Save" to submit it.

    Be sure you're following or subscribed to the show first.

    Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: info@amarketingexpert.com.

    Check out our full-service publishing consulting here:

    https://amarketingexpert.com/publishing-consulting/

    Más Menos
    39 m
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I love this podcast and these gals really know their stuff.

As someone who has done Book Marketing for the past 7 years, I can vouch for them 100%!

I love that I am learning new things and it's fun listening to them. I like their dynamic together and that it's sprinkled with
a bit of laughter here and there.

For me, it's like talking "shop" with your best friends, people who want the best for you and have the knowledge
and skills to help you achieve your goals.

If you want to get on the road to success as an author I HIGHLY recommend this podcast. It really should have dozens of reviews and fans. A hidden gem.

Excellent! This podcast is my new best friend!

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I swear, it's like Penny & Amy have curled up in a corner of my mind, taken notes on all my insecurities, questions, and concerns as a newbie self-publishing author, and they've turned them into podcast episodes! These two ladies are entertaining (their humor is endearing & you really feel like you're hanging out with your besties), passionate, & they REALLY know their stuff! I'm always learning something new and coming away with sage advice in every episode.

Before I found this hidden gem, I was bubbling over with anxiety from what I had learned about book marketing and I felt hopeless. These episodes have helped break apart the different areas of book marketing and made implementing their advice feel doable for a self-publishing author that's willing to put in the work.

So far, two of my favorite take-aways from this podcast have been to not skimp on a good quality cover design & that Goodreads is a viable platform for book marketing that shouldn't be ignored.

Penny and Amy, thank you so much for everything you do to make this podcast happen! Keep 'em coming!

-Rachael

CAN'T MISS Book Marketing Advice!!!

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