My guest today is owner and president of HIP Video Promo Andy Gesner.

Andy’s firsthand experience in playing in bands and releasing records gives him a special insight into music promotion and marketing. Over the past 25 years, he has built HIP from the ground up, developing innovative promotional strategies that adapt to the ever-changing media landscape.

Andy and his team have promoted more than 4,800 music videos for artists including Bryan Adams, The B-52s, Bon Iver, Johnny Cash, Death Cab For Cutie, Pearl Jam, Maroon 5, Sia, and Weird Al Yankovic, spanning genres from indie rock to hip-hop, pop, metal, and beyond.

During the interview we spoke about the evolution of video promotion, video marketing strategies for artists, the many television channels that artists aren’t aware of, AI in video creation, and much more.

I spoke to Andy from his home in New Jersey.

Additional Resources:

Learn more about Andy and HIP Video Promo: https://hipvideopromo.com

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Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbook

Access my FREE music mixing crash course training: https://www.mixingcrashcourse.com

Check out my best-selling books: https://bobbyowsinski.com/best-selling-books/

Discover more mixing courses: https://www.bobbyowsinskicourses.com/

Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/

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In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers.

My guest today is someone who’s spent the last 35 years on a mission to protect the hearing of musicians, audio pros, and music lovers alike.

Dr. Michael Santucci is an audiologist and the founder of Sensaphonics, a custom in-ear monitor company that’s become a go-to for top performers around the world.

What sets Michael apart is that he’s not just running a company—he’s an audiologist first. That means everything Sensaphonics does is grounded in science, with a focus on long-term hearing health.

From musicians and engineers to venue staff and even astronauts, Dr. Santucci has been a tireless advocate for protecting ears in the most demanding environments.

In fact, since 1999, Sensaphonics has provided custom hearing protection and communication solutions for every mission to the International Space Station, working closely with both NASA and SpaceX.

During the interview we talked about the major causes of hearing loss and tinnitus, the evolution of hearing protection, the importance of monitoring sound level, innovations in in-ear monitors, and much more.

I spoke with Michael from his office in Chicago.

Additional Resources:

Learn more about Dr. Santucci and Sensaphonics at: https://sensaphonics.com

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(FREE DOWNLOAD) 6 proven ways to avoid muddy mixes: https://www.bobbyowsinskicourses.com/6-freqs-download-1

Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbook

Access my FREE music mixing crash course training: https://www.mixingcrashcourse.com

Check out my best-selling books: https://bobbyowsinski.com/best-selling-books/

Discover more mixing courses: https://www.bobbyowsinskicourses.com/

Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/

Follow me on LinkedIn: https://www.linkedin.com/in/bobbyo/

Follow me on IG: https://www.instagram.com/bobbyowsinski/

Follow me on Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

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In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers.

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My guest today is country music author and historian, and a member of the Western Music Hall Of Fame Don Cusic.

Don is the author of over 30 books, including biographies of Roger Miller, Eddy Arnold, Gene Autry and Chet Atkins.

He’s also written album liner notes for Dolly Parton, Willie Nelson, George Jones, Ray Stevens, Eddy Arnold, and Sonny James, as well as for multiple film soundtracks.

Don has a number of credits as a producer and songwriter, and is a Professor of Music Industry History and Professor of Music Business at Belmont University.

During the interview we spoke about the evolution of the Nashville music scene, Chet Atkins - the man behind the Nashville sound, Don’s writing journey, the changing landscape of Music Row, and much more.

I spoke with Don from his office in Nashville.

Additional Resources:

Learn more about Don Cusic's work: https://www.doncusic.com/

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Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbook

Access my FREE music mixing crash course training: https://www.mixingcrashcourse.com

Check out my best-selling books: https://bobbyowsinski.com/best-selling-books/

Discover more mixing courses: https://www.bobbyowsinskicourses.com/

Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/

Follow me on LinkedIn: https://www.linkedin.com/in/bobbyo/

Follow me on IG: https://www.instagram.com/bobbyowsinski/

Follow me on Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

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In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers.