While our show is typically aimed at resellers, MSPs, integrators, and software providers already working in the channel, this one is for the vendors just getting started or looking to develop a channel strategy!

You're a hardware manufacturer, software vendor, or services provider, and you've just signed up with the reseller channel. Your work is done, and skyrocketing profits will roll in any day now, right? Not exactly... Intel's Rob Risany explains the misconceptions vendors often have about the channel and their role within it. How should your sales team realign and rethink? What matters to VARs and their customers? Why do partnerships and outcomes-based solutions matter more than specs and speeds? How do BlueStar & Intel work together to foster channel enablement?

BlueStar's TEConnect Program: https://teconnect.bluestarinc.com/ Demand Lab Marketing Services: https://www.bluestarinc.com/en-us/programs/demand-lab-marketing-services

Brick-and-mortar consumers eventually find their way to a point of purchase, but are retailers utilizing that captive audience for more than just transactions and awkward upsell attempts? This week, PamiTV's Kevin Brown joins to explain the psychology behind installing dynamic displays at the POS. How does it help stores and the brands they sell? Why does it enable retail to incorporate e-commerce in-store? What hardware/software enables this solution? After listening to this episode, you're only four away from a free podcast!

Around the Nation: Find a 2U Tour stop near you!!

#VARValue - How does PamiTV help VARs provide a competitive edge to their customers and themselves?

On Our Radar

Kevin - AI call screening

Dean - Logan Paul Pokemon card & the Yuka app

John - Baseball's ABS challenge system

Keep in Touch!

Email – nation@bluestarinc.com

LinkedIn - https://www.linkedin.com/company/blue-star

Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe

Sponsored by:

Elo Non-Touch Displays

It's more end-user, data-driven goodness...this time exploring a problem that retail execs are clearly passionate about — shrink & loss prevention! The latest BlueStar Nation survey (sponsored by Datalogic!) finds that retail execs are blaming self-checkout and internal issues for shrink and they're taking an active role in finding solutions. Listen to find out what they perceive is happening, and some suggestions for solutions you can add to your portfolio to win!

Around the Nation: BlueStar Academy is a hit! Sign up for upcoming courses now!

#VARValue - Suggested solutions based on the survey data

On Our Radar

Dean - Elephant whiskers for robots?

John - How TikTok maps interests

Keep in Touch!

Email – nation@bluestarinc.com

LinkedIn - https://www.linkedin.com/company/blue-star

Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe

Sponsored by:

Elo Self-Service Array