Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
-
Narrado por:
-
De:
"Blue Ocean Strategy" is a game-changing book that presents a practical framework for businesses and individuals to break free from fierce competition and discover untapped market spaces. Written by W. Chan Kim and Renée Mauborgne, it introduces the concept of "blue oceans" and offers tools to identify new opportunities for innovation and growth. By focusing on value innovation and strategic moves, the book provides a roadmap for creating uncontested markets and achieving unprecedented success.
1. Chapter 1 - Creating Blue Oceans (1:24)
2. Chapter 2 - Analytical Tools and Frameworks (2:51)
3. Chapter 3 - Reconstruct Market Boundaries (11:01)
4. Chapter 4 - Focus on the Big Picture, Not the Numbers (14:43)
5. Chapter 5 - Reach Beyond Existing Demand (17:19)
6. Chapter 6 - Getting the Strategic Sequence Right (19:57)
7. Chapter 7 - Overcoming Key Organization Hurdles (23:51)
8. Chapter 8 - Build Execution into Strategy (27:18)
9. Chapter 9 - The Sustainability and Renewal of Blue Ocean Strategy (29:44)
10. Book Key Takeaways (32:22)