Blogging That Works 01 - Episode 1: The Secret Sauce Behind Great Blog Posts (Expanded List Post Format)

Listicles are everywhere. But most of them? Thin, forgettable, and gone in 60 seconds. In this episode of Blogging That Works, Gaurav Tiwari breaks down the Expanded List Post format — a smarter, high-converting version of the classic listicle. Learn how to write blog posts that are scannable yet deep, fast to create but packed with value. Gaurav shares the structure he uses, the intro formula that hooks readers, and the subtle tweaks that make your post actually work (and rank). If you’ve ever published a “top 10” post that flopped — this one’s for you.