Blockchain's Role in Modern Marketing - Alex Nicorici

In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Alex Nicorici, founder of Out of Ordinary, a Web3 consulting firm, and host of Out of Ordinary: a Web3 Marketing Podcast.

They explore the misconceptions surrounding Web3, emphasizing its potential beyond just cryptocurrency. Alex shares insights on NFTs, blockchain technology, and their practical applications, such as in supply chain and voting systems.

The conversation highlights the importance of community building in Web3 marketing and the unique opportunities it presents for brands. Alex also discusses her motivation for starting her podcast, aiming to demystify Web3 technology for marketers.

The episode concludes with Alex encouraging listeners to explore Web3 and recommending resources for women interested in the field.

https://linktr.ee/theooopodcast

https://www.linkedin.com/in/alexandranicorici/

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