Beyond UGC: Driving Growth with Professional Generated Content

In this episode of The DTC Insider podcast, Brian Roisentul interviews Samantha Diamond, co-founder and CEO of Bird & Be, a company focused on improving fertility education and products. Samantha shares her journey from the beauty industry to addressing the gaps in fertility health, emphasizing the importance of professional guidance and sensitive communication.

The conversation explores how Bird & Be leverages social media for education, the significance of clinical studies in product validation, and the challenges of marketing non-impulse purchases. Samantha also highlights the impact of customer stories and the company's commitment to continuous product development.

Here’s a glimpse of what you’ll learn:

• From Beauty to Fertility: Samantha Diamond’s Career Pivot and Purpose

• Identifying and Filling Gaps in Fertility Education and Customer Experience

• Communicating with Sensitivity in a Deeply Personal Health Space

• The Role of Professional Guidance in Building Product Credibility and Trust

• Using Social Media to Educate, Support, and Build a Fertility-Focused Community

• Backing Products with Clinical Studies: A Non-Negotiable for Trust

• Marketing for Non-Impulse Products: Lessons from the Fertility Space

• Harnessing Customer Testimonials as a Source of Insight and Motivation

• Guiding Customers Through Personalized Quizzes and Educational Tools

• Iterating Through Feedback: The Continuous Development Behind Bird and Bee’s Products

Sponsor for this episode:

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