On this week’s episode, I’m talking to entrepreneur and social media influencer Ben Soffer. He founded Spritz Society, his new brand of sparkling, wine-based canned cocktails. He tells us how his expertise in influencer marketing helped establish the brand’s vision and strategy, plus why authenticity is a common theme in everything he does. We also discuss the current state of news and social media, Ben’s experience working for Gary Vee, the U.S. job market, Crypto-currencies, NFTs, Q-tipping, and our shared early dream of becoming a dentist. You're not going to want to miss this one!

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Spritz Society: https://www.spritzsociety.com

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