Being Your Authentic Self with IT Cosmetics Founder Jamie Kern Lima

This week, Dana is joined by founder of IT Cosmetics and New York Times bestselling author, Jamie Kern Lima to discuss how she started her now-billion-dollar company in her basement and how her authenticity helped it become one of the largest luxury beauty brands in the country. Later, Jamie explains why she wanted to write her book, Believe IT: How to Go From Underestimated to Unstoppable. Keep up with Dana on Twitter: @DanaPerino Learn more about your ad choices. Visit podcastchoices.com/adchoices

Lots of words

She never really told us HOW she started her company. What resources did she use——besides finding a manufacturer. What instructions did she give them for creating a makeup that would meet her goals? Did she consult dermatologists? Chemists? A nice conversation but I really learned nothing about the steps to take to research how to begin.