Behind the Lens of a Student-Built Business

Building a business isn’t just about skill — it’s about purpose, resilience, and perspective.

In this episode of Bearcats Mean Business, student entrepreneur Shawn Peterson discusses how his upbringing, Lindner education, and learning-by-doing mindset have shaped both his outlook and his photography business, Shawnie’s Cinema.

From managing clients and coursework to handling feedback and self-doubt, Shawn offers a transparent look at what student entrepreneurship actually demands — and why starting before you feel “ready” can be one of the most powerful moves a student can make.

This conversation is designed to inspire students, creatives, and aspiring entrepreneurs seeking to frame their work with intention and build businesses that reflect who they are — not just what they do.

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Welcome to Bearcats Mean Business, the official podcast of the University of Cincinnati’s Carl H. Lindner College of Business, where inspiring career stories, honest lessons and fresh business perspectives from the people building impact in the real world come together.

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Learn more about Shawnie’s Cinema.