This episode shares the actionable steps and mindset shifts that doubled my revenue last month.

- Importance of mindset and five key shifts that led to revenue growth.

- Transitioning from an agency model to a leaner studio setup.

- Surrender versus strategy: trusting the process and focusing on small daily progress.

- Tools and templates for streamlining business processes and prioritizing self-care.

- Expanding mindset, embracing the "yes, I can" attitude, and creating white space for increased productivity.

Timestamps:

• 01:00 Business transformed to align with lifestyle and values.
• 04:33 Mindset shifts for revenue growth: strategy, surrender.
• 07:18 Setting big goals and letting go.
• 10:22 Focus on small daily tasks for progress.
• 14:51 Shifted mindset, prioritize self-care for better days.
• 16:49 Prioritize self-care, and wake up earlier.
• 20:34 Expanding capacity and mindset to achieve goals.
• 25:04 Embracing simplicity and self-care for success.
• 29:58 Recommend meditation, self-reflection, and self-care practices.

Check out our resources & links:

• Free Course: 6 Figure Designer's Growth Guide
• Website: byoliviaaustin.com
• Instagram: instagram.com/byoliviaaustin

Welcome back to Behind the Design Podcast! In this episode, we dive deep into the essentials of personal branding and how it can transform your design career.

Key points covered:

- The importance of personal branding in the current marketing landscape.

- How personal branding can help evolve and expand your business.

- Steps to outline your vision and what you want to be known for.

- Examples of strong personal branding in the design space.

- Practical tips for integrating personal elements into your business without oversharing.

Timestamps:

• 00:00 Why now is the time to build a personal brand

• 05:04 Expanding business by sharing personal experiences.

• 09:10 Consider your vision for business growth.

• 11:00 Focus on your legacy, merging business & life.

• 13:27 Define brand values, audience, and identity clearly.

• 18:01 Incorporate personal aspects into your design studio.

• 22:22 Desire for new activities, citing successful examples.

• 24:54 Remind yourself you can grow your brand.

• 27:19 Offering you design, business advice, connection.

Kelsey Ogletree is the founder and CEO of Pitchcraft, a tech platform connecting writers, editors and PR professionals. She's also an independent journalist, holding a master's degree in magazine journalism from Northwestern University. Her writing has appeared in The Wall Street Journal, AARP The Magazine, Travel + Leisure and more. She is a new mom to baby Asher, born in April 2023, and cat, Monty. In her free time, she enjoys baking, golfing, reading, being active outside and spending time with family and friends.

Timestamps:

• 00:00 Introduction to guest: transitioned from editor to successful freelance writer.
• 03:58 Media industry faced uncertainty during March 2020.
• 09:18 Freelance writer pitches story ideas to publications.
• 10:51 Experienced writers: pitch directly or find freelancer.
• 13:29 Start local with niche community publications first.
• 17:00 Adding value to others, not self-promotion.
• 20:17 Clearly state your keywords and follow up.
• 23:20 Managing email productivity and setting work boundaries.
• 27:42 Guard your time, prioritize tasks effectively.
• 31:26 Prioritized balance and grace over rigid routines.
• 34:56 Parenting requires juggling, but we're blessed.
• 38:59 Struggle to balance motherhood and personal identity.
• 42:38 Trusting intuition and prioritizing self-care and family.
• 44:30 Following my heart over traditional marketing strategies.
• 46:30 Evaluate activities based on your hourly rate.
• 50:17 How to Find Kelsey