In this grounded and introspective episode of Be The CEO, Tom Marino and Adam Hurd explore what it really means to lose — and then rediscover — your rhythm during seasons of transition.

What begins with a story about unexpected humanity turns into a powerful discussion about ambition, choices, daily structure, energy management, and why entrepreneurs often feel stuck even when life is objectively good. Drawing from their own personal challenges, shifting priorities, and evolving obsessions, they break down how to rebuild momentum by understanding your internal rhythms and designing days that actually align with who you are and where you want to go.

🎧 In This Episode, You’ll Learn:

• Why transition phases feel uncomfortable and confusing
• How ambition shifts with age, success, and changing priorities
• Why your daily rhythm matters more than your goals
• How to separate choices from obligations
• The role of energy, attention, and personal timing in high performance
• Why simplicity and alignment create momentum faster than hustle
• How to design days that fit who you are now — not who you used to be

⏱️ Timestamps

00:00 – A moment of unexpected humanity at 7-Eleven

01:00 – Good people in bad situations and what it teaches us

02:00 – Why business is simple (but never easy)

03:30 – The invisible weight of transition phases

04:30 – When opportunity feels unclear and overwhelming

05:45 – Why people chase goals that aren’t truly theirs

07:00 – The danger of avoiding reality and refusing hard choices

09:00 – Rethinking yearly priorities and personal pursuits

11:30 – Tom’s struggle with rekindling ambition

13:30 – The crossroads between doing more and doing less, better

14:45 – Obligation vs. choice and why ‘should’ kills momentum

16:30 – The impact of divided obsessions on energy and clarity

18:00 – Letting go of old roles and redefining identity

20:00 – Designing days around desire instead of pressure

22:00 – The circadian rhythm of an entrepreneur

23:30 – Why losing your rhythm kills ambition

25:00 – Recognizing personal energy cycles and limits

27:00 – What truly exhausts entrepreneurs (hint: it’s not clients)

30:00 – Auditing everything that doesn’t support your purpose

32:00 – Why connection — not chasing clients — drives growth

35:00 – How removing variables restores energy and clarity

36:00 – Final reflections and the challenge to rethink your rhythm

🔥 Power Quotes

“It's better to be a good man in a bad situation than a bad man in a good situation.” – Adam Hurd

“Business is simple — it’s just not easy.” – Tom Marino

“People chase goals that were never theirs in the first place.” – Adam Hurd

“Sometimes you lose your rhythm because you're beating to someone else’s drum.” – Tom Marino

“Your day

In this episode of The Atomic Business Coaching Podcast, hosts Tom Marino and Adam Hurd dive deep into the real engine behind business success: meaningful connection. What begins as a light conversation about Thanksgiving traditions, nightlife, and family quickly evolves into a powerful exploration of why the hardest skill in business is *learning how to create meaningful, deep, human connection*—something no one teaches, but every business depends on.

Through stories about partying, parenting, clients, and their own friendship, Tom and Adam reveal how meaningful conversations fuel growth, reduce chaos, unlock understanding, and allow business owners to break free from limiting beliefs. They also explore why personal honesty, vulnerability, approval, courage, and the ability to go deeper with people are the foundations of real entrepreneurial success.

🎧 In This Episode, You’ll Learn:

• Why meaningful connection is the real superpower in business
• How deeper conversations eliminate chaos and reveal clarity
• Why approval-seeking destroys authenticity and decision-making
• The Believe–Behave–Become framework vs. ‘fake it til you make it’
• How to break limiting beliefs imposed by others
• Why courage only exists in the moment of action
• How meaningful environments create better clients, better thinking, and better business outcomes

⏱️ Timestamps

00:00 – Thanksgiving week intro and holiday memories

01:00 – Why reconnecting during the holidays feels special

02:20 – Business owners who still live like ‘kids with adult money’

03:50 – How different generations approach fun, music, and joy

05:00 – Adam’s past life exploring everything from raves to house parties

06:00 – Why Tom and Adam prefer small, intimate conversations

07:00 – The power of meaningful environments and deep connection

08:20 – Why meaningfulness fuels the Atomic coaching style

09:10 – How younger environments shaped who Adam became

10:45 – Group dinners, vulnerability, and unlocking real conversations

12:00 – Why deeper conversations transform coaching results

13:20 – Understanding lowers entropy and reduces chaos

14:45 – How vulnerability creates a map for real change

15:45 – Personal growth = learning to lie less to yourself

17:00 – Breaking limiting beliefs and false identities

18:30 – Why approval-seeking destroys progress

19:30 – Believe • Behave • Become explained

20:45 – Courage is not a feeling—it's the action itself

22:30 – Why courage disappears the moment you use it

25:00 – The ‘tightrope’ analogy of courage and fear

27:00 – Why deeper conversations unlock transformation

28:00 – Meeting impressive people and feeling humbled

30:00 – Why superficial marketing frustrates Tom & Adam

31:00 – The meaningful connection that keeps clients for years

32:00 – Adam’s...

In this emotionally powerful episode of The Atomic Business Coaching Podcast, hosts Tom Marino and Adam Hurd open up about one of the most difficult realities of leadership: how to survive when life hits harder than your workload. What begins as a conversation about stress, surgery, and personal strain quickly evolves into a deep exploration of resilience, identity, partnership, and what it truly costs to lead when you’re not operating at full strength.

Tom reveals his recent health battle and the physical and emotional weight he has been carrying, while Adam shares the unseen impact it has had on him, their partnership, and the business. Together, they break down why the hardest part of leadership is navigating the season between who you were and who you must become next.

🎧 In This Episode, You’ll Learn:

• Why leadership feels heaviest when life demands the most from you
• How health challenges affect clarity, performance, and decision-making
• Why choosing your regrets is the key to sustainable leadership
• The importance of honesty, transparency, and emotional awareness
• How numerology and natural cycles influence personal transformation
• Why simplicity—not complexity—is the true savior of overwhelmed leaders
• How to identify the moment you're in a forced evolution

⏱️ Timestamps

00:00 – Why recording always feels different than real conversations

00:45 – Tom’s stress, family worries, and the weight of aging parents

02:00 – How lack of passion and activity accelerates decline

03:30 – Technical difficulties and the metaphor they revealed

05:30 – Adam opens up about his concerns for Tom as a partner

07:00 – Tom reveals the full medical journey and diagnosis

10:00 – How physical breakdown affects leadership capabilities

13:00 – Adam explains the cognitive changes he's observed

15:30 – The fear of losing momentum vs. the need for recovery

18:00 – Why leaders must choose their regrets

20:00 – Numerology, timing, and the meaning behind 2025–2026

24:00 – Letting go of old habits to create a new beginning

28:00 – The Simple CEO philosophy and why simplicity saves leaders

30:00 – Why mastery matters more than opportunity

33:00 – The importance of honesty inside a business partnership

🔥 Power Quotes

“Without physical health, you can’t do any of this.” – Tom Marino

“Sometimes the universe says ‘Stop. Stay here. This is enough.’” – Adam Hurd

“Choosing your regrets is choosing your future.” – Adam Hurd

“We preach simple, not easy—and simplicity always wins.” – Tom Marino

“The body knows before the mind does.” – Tom Marino

📝 Topics Covered

• Health challenges
• Leadership under pressure
• Entrepreneurial resilience
• Numerology and personal cycles
• Simplifying business for clarity
• The Simple CEO...