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Banking Transformed with Jim Marous

Banking Transformed with Jim Marous

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Are you prepared to embrace change, take risks and disrupt yourself in response to the digital disruption in banking? If not, this podcast is for you. Hosted by top 5 banking and fintech influencer, Jim Marous, Banking Transformed highlights the leadership and cultural challenges facing the banking industry. Featuring interviews with some of the top minds in business, this podcast explores how financial institutions can prepare for the future of banking.All Rights Reserved 2025 Economía Política y Gobierno
Episodios
  • Banks Are Wasting 50% of Their Marketing Budget

    Banks Are Wasting 50% of Their Marketing Budget
    Dec 11 2025
    Consumers don’t want more banking messages — they want relevance. And right now, most banks are wildly out of sync with what their communities actually need. Consumers want communication that reflects their neighborhood, life stage, and immediate financial needs — and broad, one-size-fits-all marketing isn’t effective. Hyperlocal strategies are emerging as some of the most powerful ways to drive acquisition, strengthen relationships, and capture market share. In this episode of Banking Transformed, I talk with Fred Cadena, Head of Client Strategy at Vericast, about how real-time data, household insights, and neighborhood-level trends are changing the way banks compete. Fred explains why “relevance beats reach,” how new mover and life-event signals drive growth, and what it takes to activate hyperlocal marketing without adding complexity. If your institution is seeking affordable, data-driven strategies to boost growth in 2025, this conversation provides a clear roadmap — and questions long-standing assumptions about how banks engage with their communities.
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    39 m
  • Why Do All Banks Look and Feel the Same?

    Why Do All Banks Look and Feel the Same?
    Dec 9 2025
    In this video, Jim Marous broadcasts from Miami’s Wynwood Arts District — one of the most vibrant creative hubs in the world. Using the evolution of Wynwood as a backdrop, Jim explores why so many financial institutions struggle to differentiate, why creativity has become a strategic imperative, and how banks can learn from brands and artists unafraid to take bold, distinctive stands. From the history of Wynwood’s transformation to the sameness of today’s mobile banking experiences, Jim breaks down the hidden cost of playing it safe and what it will take for banks and credit unions to stand out in a crowded, commoditized marketplace. If you want your organization to compete on something other than price, convenience, or compliance, this episode is a wake-up call — and a path forward.
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    16 m
  • Future of Banking Through the Eyes of a Shark

    Future of Banking Through the Eyes of a Shark
    Dec 2 2025
    Today on Banking Transformed, I sit down with someone who never holds back – Kevin O’Leary from Shark Tank. We recorded this conversation live at the Catalyst Strategic Summit in Austin, where Kevin and I explored one of the biggest questions facing the industry today: What is the real future of retail banking—and where do smaller financial institutions still have a competitive edge? Kevin shares his unfiltered views on consolidation, regulation, innovation, leadership, and why he believes niche banks and credit unions may actually be better positioned than the giants if they’re willing to move faster, specialize, and rethink what value really means for customers.
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    28 m
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