Baking it Down with Sugar Cookie Marketing 🍪 Podcast Por Heather and Corrie Miracle arte de portada

Baking it Down with Sugar Cookie Marketing 🍪

Baking it Down with Sugar Cookie Marketing 🍪

De: Heather and Corrie Miracle
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👋 Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).

🍪 We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while makin' that dough - see the pun there?)

🤑. What’s it about? We’re a Facebook Group turned Podcast, Membership, Book Club, and Baking 101 that’s dedicated to assisting bakers in effectively marketing online to generate more sales and better manage their businesses.

🧠 With free Facebook Live classes, hundreds of resources, and thousands of like-minded bakers, there’s a lot to learn in "SCM" (aka Sugar Cookie Marketing). ️🎧 As an extension of our Facebook group, this podcast is here to let you learn by listening. 📈 We'll cover group topics, marketing trends, and more (leaving this wide open in case Corrie wants to start singing).

💸 We take the sweet art of selling online to the cottage bakery world with marketing methods that move products (and pastries).👂 So open up those glorious ear canals because we have a podcast! Just when you’ve thought you’ve “heard” it all with those marketing "miracle" twins (that's our last name - not a proclamation), we’ve got something just for you each week!

🥣 As a baker, you don't always have the luxury of two hands needed to scroll in Sugar Cookie Marketing Group or crack open a book in Sugar Cookie Bookies, but what you can do is listen (unless you're my kid asking “what’s for dinner” for the millionth time).

👐 Hands full of flour? No problem! 👍 18 dozen iced cookies due tomorrow? Let’s do this. The Baking it Down Podcast by Sugar Cookie Marketing is a weekly podcast geared toward helping you grow your bakery business - dropping (almost) every Tuesday.

📅 We choose a topic each week that's either something new and emerging in the world of social media or something that we saw in "The Group" that was a hot topic and we bake it down... I mean, "break" it down for you. 🗯️ What you can expect in the podcast is about an hour of chit-chat with the meat and potatoes right at the beginning of the episode.

🥔 That’s when we dive into the marketing topic of the week! 📞 Oh yeah, folks can call / text / email in with their questions too - a fun way to hear from other bakers out there.

Our promises to you:
1️⃣ We always make it clean = no cursing. We understand that you are busy and could be around little ones while also trying to get your weekly dose of business growth so we make sure that each episode would make our grandma proud and keep it clean so you can listen while also living your life.
2️⃣ We always make it fun. There’s a lot of negativity in the world so we try and make the podcast an upbeat and fun learning experience for you. I mean, we try to make the Instagram updates and changes as happy as we can, but come on Instagram! Give it a rest! No more changes!
3️⃣ Other than that, we take a positive approach to marketing We are also *not* professional podcasters. I feel like we need to say this because, hey, sometimes we get giggles! We do our best to extend our marketing knowledge to you all free of charge each week at the cost of listening to our higher-than-normal pitched voices and the occasional giggle spree.
4️⃣ You can find the podcast on all the major platforms and you can typically expect a new episode each Tuesday afternoon (unless life happens). We invite everyone to listen.

Either start from the beginning or work backward! The episodes don’t build off themselves so you won’t be confused hearing one before the other. You just might miss new Lives we mention but you can always catch the replay in the Sugar Cookie Marketing Group on Facebook!

© 2025 Baking it Down with Sugar Cookie Marketing 🍪 Arte Comida y Vino Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 231. Baking it Down - Intro to the 2025 Vendy Blendy

    231. Baking it Down - Intro to the 2025 Vendy Blendy
    Sep 30 2025

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    🛒 2025 Vendy Blendy - The who, what, where, when, why.


    In this week's Baking it Down Podcast - Episode 231 - The 2025 Vendy Blendy, we have VENDY BLENDY on the brain!

    Each year, 🦃 at the end of November, deals roll around in stores and across your screens, prepping everyone for the Christmas season. From malls to boutiques- the steals are endless! So, what about a day of deals just for bakers?

    🫡 The Vendy Blendy answers the call. A deal-lovers' day specifically for the bakers of the world. Let’s cover the who, what, when, where, and why so you can know exactly what to expect for the 5th annual Vendy Blendy come November 28th.

    • 🛒 Date: November 28th, 2025
    • 🛒 Time: 12:01 AM - 11:59 PM (24 hours)
    • 🛒 How to Join: Just request to pendy!

    🛍️ What is The Vendy Blendy?

    The Vendy Blendy’s main location is in a Facebook group called, you’ll never guess, “The Vendy Blendy (Sugar Cookie Marketing)”... we aren’t great at creative naming, I’ll tell ya that, BUT it’s a fun spot where chaos goes down for 24 hours on the day after Thanksgiving, on November 28th.

    Each year, vendors (Vendys) from the baking industry and around the world come together and offer discounts, door prizes, and incentives to get bakers to buy from their shops - things like cookie cutters, baking mats, baker shirts, cookie scribes, STLs, software, takes a deep breath, cake pop molds, recipes, meringue powder, sprinkles, class kits, online courses, transfer sheets, packaging, cookie tags, cookie backers- the list truly does go on and on and on aaaand it’ll all be 25% off or more!

    👉 You can access the current list (which is always growing) of vendys at http://www.TheVendys.com

    Just like most awesome things in life, it’s here for a good time, not a long time, so you’ll be able to shop the deals and steals for just 24 hours, and 💥POOF💥, it’ll be gone. 🤫 We shut down the group and boot everybody out, and we don’t talk about it again until next year. It truly is the best day and only day of the year!

    🛍️ Who is The Vendy Blendy for?

    If you’re just window shoppin’ or if you’re there to stock up on all your 2026 packaging options - this sale is for you. 🚪🎁 The shops all host door prizes, plus the Sugar Cookie Marketing Group, who puts it on, will be giving out free-to-enter BIG Door Prizes all day just for being there- you ain’t gotta purchase one single thing for a chance to win.

    🌎 While most of the Vendy's shops are based in the US, we have many that aren’t, and you can score deals from across the world! So don’t think that because you don’t have a US zip code, you can’t win, because you totally can!

    🛍️ When is The Vendy Blendy

    The Vendy Blendy is a 24-hour online event that goes down from midnight on November 27th to midnight on November 28th. It’s exactly 24 hours long. The event is hosted in Eastern Standard Time, so you may need to do some time conversions.

    The Vendy Blendy group is a private group on Facebook, so you’ll pend until the day of the event. Admins and Mods are already in there setting up the group and makin’ sure the pinned posts, discounts, and directions are all set up. At midnight on November 27th, we will start letting anyone pending into the group.

    🛍️ Where is The Vendy Blendy?

    This event does take place on Facebook, but the shops will let you check out from their individual websites. The Vendy Blendy Facebook group will be a hub that day where you can snag the discount codes, cheer on your favorite shops, and win door prizes all day long.

    You’ll access the shops, discount codes, and websites from a pinned Google Sheet within the group on the day of the event.

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    1 h y 25 m
  • 230. Baking it Down - Nothing Old, Nothing New

    230. Baking it Down - Nothing Old, Nothing New
    Sep 23 2025

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    1 h y 39 m
  • 229. Baking it Down - Why You Should Do the Reels Collab

    229. Baking it Down - Why You Should Do the Reels Collab
    Sep 16 2025

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    🎥 Do the Reels Collab - And here’s the reasons why you should.


    In this week's Baking it Down Podcast - Episode 229 - Do the Reels Collab, we're hypin' up the marketing behind the Blind Baker Reels Collab on September 26.

    ✅ Register here:

    • https://form.jotform.com/SugarCookieMarketing/blind-baker-collab

    🎥 This cookie collab is different from the others we've run this year for 1 simple reason: it's video-based.

    Instead of posting an image of a logo-turned-cookie for the Main Street Collab or posting a selfie like we did for the Meet the Baker Collab, this Blind Baker Collab has bakers recording themselves.

    ✍️ Here's the breakdown - participants in this cookie collab with blindfold themselves and hit RECORD as they pipe a jack-o'-lantern onto a white iced circular sugar cookie (I’ll provide an inspo pic).

    Then, on September 26th at 11:00 AM EST, bakers will post that video to their Instagram using the hashtag #SCMCollabCircle (note the 2 L’s in collab) and spend the next hour engaging with other Reels. 📼 Instagram converts all videos to Reels, so all ya gotta do is upload the video, add the caption, and post.

    📉 But this Blind Baker Collab will be the lowest attended cookie collab we host this year. Why? Because folks hate recording themselves on video. But in a video-first social media sphere, this is the piece of content that will push the needle for your post reach.

    🤳 It's a Reels world, and we're just livin' in it.

    Vertical videos are the marketing flavor of the month, and based on TikTok's extreme popularity over the last Covid-confined 5 years, it's not looking like it's going to let go of the limelight anytime soon.

    Video (all video, not just vertical video) should be a part of your marketing content creation schedule each week because...

    • 📹 Watchability - Our audience prefers to digest content via video versus text on a web page.
    • 📹 Conversions - Adding a marketing video to a landing page can increase conversions by over 80%.
    • 📹 User Generated Content - 84% of consumers have been convinced to buy a product or service after watching a brand's video.
    • 📹 Search Engine Optimization - Videos can rank separately from web pages and also can help web pages rank higher in search engines.
    📱 1. Meta is pushing videos more to compete with TikTok

    TikTok is growing, and Facebook knows it. Meta (parent company of Facebook and Instagram) has slowed the reach of image-based content to favor video-based Reels instead (Reels = Meta's branding of TikToks).

    📱 2. Reels are recommended more than stagnant posts on Instagram.

    What used to be an image-based platform, Reels paved the way for vertical video content to compete with the ever-popular TikTok. As a result, image content has been pushed aside to favor the reach of videos on Instagram.

    📱 3. Reels are a better way to connect YOU to your audience.

    Statistics aside, your audience wants to connect with you - which is why this Reels collab focuses on you, the baker, rather than your skill set (we don't expect anyone to pipe a perfect pumpkin whilst blind folded).

    The goal of this collab is to put a face to a name a

    📱 4. Our own experience with the taste test series.

    Anecdotal evidence also supports the "Reel reach" theory. Corrie recently completed a 25-day series on Instagram using Reels to run a "freshness test" on her heat-sealed cookies. Each day, she recorded a minute-long video snackin' on a cookie. As dumb as that sounds, the con
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    1 h y 18 m
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I love the relaxed, friendly banter between Corrie and Heather while they share their wealth of knowledge about marketing in general then bring it back to baking for us. I am so thankful they are willing to share and help fellow bakers. Thanks guys!

Love the Miracle Twins!

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love to listen while I complete orders, what a wealth of information given freely. Absolutely recommend for anyone with a small business, even more so for bakers 😍

Goldmine of knowledge

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Love this fun podcast from the Miracle team. Great marketing advice wrapped in up beat, fun and quirky vibe. Also check out their FB group Sugar Cookie Marketing.

Effective, charming and fun!

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These two ladies are amazing and breakdown marketing in a way that this small town baker feels like she can conquer the marketing world and be successful! I have never been excited about marketing nor did any of it make sense! They give such great tips and advice that really help you feel confident in your business! This is the first time I am really excited about this side of business! They also really care about their listeners and peeps in the Sugar Cookie Marketing Group! Thanks ladies!

Now I LOVE Marketing!

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