BI 384: How to Make a Million Dollars Podcasting

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Episode Highlights [0:36] — Creating a Podcast

• Part of the challenges in podcasting is having insufficient downloads, leads, and social engagement.
  
  
• Podcasters sometimes have difficulty in publishing content consistently.
  
  
• However, you will be perceived as an authoritative figure within your niche when you overcome these challenges.
  
  
• Creating valuable relationships could open up more lucrative opportunities.
  
  

[1:19] — Podcast Mistake #1: Disregarding Editorial Calendar

• It's ideal to plan your content in advance.
  
  
• You'd always want to ensure that the episodes support your monetization initiatives for premium content.
  
  

[2:06] — Podcast Mistake #2: Inconsistent Publishing of Content

• Your audience will start tuning out if you don't publish content regularly.
  
  
• Scheduling your pre-production process ensures that your content is regularly produced.
  
  

[2:56] — Podcast Mistake #3: Not Niche Specific

• We have a habit of wanting to include and appeal to everyone; this makes us a generalist.
  
  
• Being a generalist is equivalent to failing to be of interest to anyone.
  
  
• It is critical that your content targets a specific demographic.
  
  
• Appealing to a target audience encourages podcast monetization and podcast sponsorship.
  
  

[4:52] — Podcast Mistake #4: Doing Audio-only Podcasts

• We should leverage YouTube because it can offer a large source of traffic for your podcasts.
  
  
• Trent entrusts his editor to format his podcast that caters to different social media platforms, including YouTube.
  
  

[5:32] — Podcast Mistake #5: Relying on Social Media Promotion

• Depending solely on social media will only give you exposure to existing followers.
  
  
• Guesting in other podcast channels could expand your audience size.
  
  
• Social media ads aren't the most effective method for growing your show.
  
  
• YouTube is a beneficial tool for you to increase the reach of your videos.
  
  

[5:32] — Podcast Mistake #6: Not Repurposing Content

• Learn how to increase your social engagement with Social Media Video Content Engine
  
  
• You can retrieve multiple social media posts from one single episode.
  
  

[8:59] — Trent's Biggest Secret

• For him, podcasting is the best networking tool on planet Earth.
  
  
• To collaborate with desired guests, the line, "I would love to have you on my show" is exemplary compared to, "Can I have an hour of free advice?"