B2B podcasting lessons from 200 episodes about LinkedIn

Today, we’re celebrating a major client milestone - 200 podcast episodes—with Michelle J. Raymond, LinkedIn expert and host of Social Media for B2B Growth.

Welcome to another episode of B2B Podcasting Insights! I'm Neal Veglio and in this special episode, I'm stepping into the interviewer’s chair on Michelle J. Raymond’s own podcast to help her share her incredible podcasting journey.

You’ll hear honest reflections on the first hundred experimental episodes, the turning points that led to lasting success, and the surprising ways podcasting has transformed Michelle J. Raymond’s business and confidence.

From redefining podcast strategy after a dramatic cease-and-desist from LinkedIn to discovering the true power of intimate audience relationships — and why podcasting creates higher-quality leads than any other channel — this episode is packed with raw insights and practical lessons that every B2B podcaster and marketer will resonate with.

If you’re curious about what it really takes to grow a B2B podcast over hundreds of episodes and the impact it can have, you won't want to miss this one.

Timestamped summary

00:00 "Sharing Diverse Podcast Experiences"

04:52 "Effort, Alignment, and Success"

06:19 "Podcasting for B2B Growth"

12:13 "Empowered Communication and Choices"

16:22 "Podcasting: Building Real Connections"

20:26 "Messages That Motivate Me"

22:21 "Podcast Success with Neal"

Mentioned in this episode:

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