In this episode, Shoham interviews Nimo Shkedy, who shares his unique approach to Growth Hacking. Drawing on his background in Israeli intelligence, he talks about clever ways to identify your most probable customers and how to reach out to them in meaningful, personable ways–at scale.

Unravel the art of growth hacking through the examples that Nimo shares.

In this episode, the CMO of Checkmarx, Amit Daniel, shares her insights and experiences on the first 100 days of a CMO, marketing budgets for 2023, and the importance of internal marketing. 

Amit provides us with valuable insights on how to effectively come up with a strategy, whether it's best to wait and listen or take charge immediately, and how to make the most of the "first 100 days of grace." When we shift our focus to marketing budgets for 2023, Amit offers great advice on how companies can effectively navigate the challenges that come with a recession and tips for professionals on dealing with shrinking marketing budgets.

Stick around ‘til the end of the episode to hear about the importance of internal marketing and how the CMO's efforts can be directed inward. Amit shares the significance of internal marketing, and how to optimize results, and reveals any "special ingredients" or communication styles that she finds more effective with management.

Resources In Today’s Episode:

• Amit's LinkedIn Profile
• Checkmarx Website

In this episode, you’ll hear about what it was like for Efrat to be the CMO of the global company, Mindspace, during the global pandemic of 2020. 

Mindspace is a company for flexible offices in 40 locations, 20 cities, and 7 countries around the world! It’s a place where business owners and entrepreneurs can rent space to come work together in a shared space or private office.

Efrat shares her experience on how she steered through the crises, and how she motivated employees in the company to amplify social media for the company and for themselves. She shares her approach to marketing and branding at a time when selling office space was questionable as a business, and how marketing helped keep the business alive on a low budget. Learn from her experience during those hard times, and get advice on how CMOs can stand strong in front of their management, and explain why investing in company branding and marketing is crucial (even though it’s hard to measure the ROI).

Resources In Today’s Episode:

• Efrat’s LinkedIn Profile
• Mindspace website