In this episode of B2B Marketing Futures, we explore what it really takes to align sales and marketing in today’s fast-changing B2B landscape.

You’ll hear from:

• Jeffrey Boggess, Senior Product Marketing Manager at Checkr
• Peter Sutton, Principal Consultant at Sutton Marketing Strategies (formerly VP of GTM and Product Marketing at PTC)
• Sonia Mehta, Tech Investor (formerly Product Marketing at Segment/Twilio)
• Mary Voitovych, Head of Growth Marketing at Creatio

We’ll dive into:

• Where sales and marketing alignment typically breaks down, and how to fix it
• How top teams create tight feedback loops, shared KPIs, and cross-functional trust
• The central role product marketing plays in driving unified GTM strategies
• Practical advice for building a culture of alignment that drives long-term pipeline growth

From scaling ABM across teams to navigating post-acquisition alignment, this episode is full of stories, frameworks, and lessons from seasoned marketing leaders who’ve built smarter, more connected go-to-market engines.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of B2B Marketing Futures, we dive into what it really means for B2B teams to operate as one and why alignment across functions like marketing, sales, product, and operations can make or break performance.

You’ll hear from:

Elayne Hovsmith, Senior Partner Marketing Manager at DocuSign

Nimit Roongta, Founder at Kickback Monkey

John O’Neil, Director of Business Development at PitchBook

We'll unpack:

• How functional alignment impacts growth and customer experience
• Where team misalignments typically show up and how to fix them
• How feedback loops, tools, and sales partnerships strengthen execution
• What changes actually moved the needle in their orgs

From tightening lead handoffs to embedding partner collaboration into campaigns, this episode is packed with practical ideas and lessons from leaders who’ve built stronger, smarter B2B engines .

Hosted on Acast. See acast.com/privacy for more information.

In this episode of B2B Marketing Futures, we dig into the evolving role of AI in modern marketing, where it’s truly enabling teams, and where real limitations still remain.

Alex Walmsley (CRM Marketing Manager, Multiverse) and Rob Maiale (Associate Director, Digital Content and Inbound Marketing, Precision for Medicine), join us to explore how AI is reshaping their day-to-day, from campaign testing and CRM workflows to audience research and messaging.

We unpack:

• Where AI is genuinely making a difference in marketing execution

• The blockers, from messy data to internal misalignmentt hat are slowing progress

• How to strike the right balance between automation and human creativity

• What it takes culturally and operationally to get more value from AI tools

From real-world experimentation to the deeper mindset shifts required to scale AI responsibly, this episode offers grounded insights from marketing leaders at the forefront of AI adoption.

Whether you’re just starting with AI or refining how your team uses it, this conversation will leave you with fresh ideas to navigate its promise and its limits.

Hosted on Acast. See acast.com/privacy for more information.