The conversation delves into the evolving landscape of B2B marketing, highlighting the shift towards agentic lead gen, the role of AI in advertising, the challenge of jargon in B2B marketing, the value of agencies, and the strategic shift in SEO and brand amplification. Incrementality in marketing and the rise of social media and business media networks are also explored.

Takeaways

• Agentic lead gen is on the rise in B2B marketing
• Incrementality is crucial for marketing success

Chapters

• 00:00 The Shift in B2B Marketing
• 07:20 The Role of AI in Advertising
• 14:47 The Value of Agencies in B2B Marketing
• 25:00 Strategic Shift in SEO and Brand Amplification

Connect

Simon Poulton: https://www.linkedin.com/in/smpoulton/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

This conversation with Paul David, Founder & CEO of Literal Humans, delves into purpose-driven storytelling, data-informed creativity, challenging the status quo, attracting customers and prospects, expanding service offerings, the impact of AI on the business, AI adoption and industry impact, industry evolution and client relationships, future focus and capabilities, and a forward-looking question for marketing leaders. The discussion emphasizes the importance of a human-centric approach and client relationships, as well as the integration of data and technology in creative strategy.

Takeaways

• Purpose-driven storytelling
• Data-informed creativity

Connect

Paul David: https://www.linkedin.com/in/pauldavid-lh/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

This conversation with Todd Lebo, CEO of Ascend2, covers the importance of thought leadership, the impact of buyer fatigue, and the role of AI in enhancing personalization and efficiency in marketing. It also delves into the challenges of multi-channel attribution, nurturing prospects, and the strategic use of original research in marketing campaigns.

Takeaways

• Thought leadership is critical
• Buyer fatigue is a real risk
• AI can enhance personalization and efficiency

Chapters

• 00:00 Introduction and Thought Leadership Disconnect
• 06:01 Buyer Fatigue and AI in Marketing
• 12:05 AI Applications and Branding
• 18:13 Intent Signals and Buyer Readiness
• 25:08 Multi-Channel Attribution and Research Strategy
• 29:57 Conclusion and Call to Action

Connect

• Todd Lebo: Todd@Ascend2.com
• Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/
• Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application