In this episode, we talk with Erin Fields, Marketing Director at Ologie, about finding your voice in marketing and growing from a behind-the-scenes contributor into a strategic leader. Erin shares how years of producing podcast conversations helped shape her perspective on marketing strategy, why participation matters more than waiting for confidence, and how marketers can build visibility by sharing what they’re learning.

Join us as we discuss:

• [2:10] What it’s like to shift from content contributor to marketing leader

• [10:47] The “reheated meatloaf” problem in content marketing

• [17:20] How marketers can start building brand visibility now
  

Check out these resources we mentioned during the podcast:

• Day Kibilds

• Ologie
  

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Search is changing fast, and businesses are already feeling the shift. In this episode, Patty Dominguez, Founder of More Leverage Solutions, explains the next evolution of search: Answer Engine Optimization (AEO), and why it matters now. Patty breaks down how people are increasingly using tools like ChatGPT to decide who to trust, who to call, and who to ignore. The conversation explores what makes brands “chosen” by AI systems and the foundational steps businesses can take to stay visible as search behavior continues to evolve.

Join us as we discuss:

• [2:17] What is Answer Engine Optimization (AEO)?

• [14:39] Why voice optimization needs to be a focus of your website

• [20:34] Community signals and why online conversations matter
  

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

When platforms like Google and HubSpot offer hundreds of different metrics to track, many business owners find themselves “bamboozled” by statistics that don't actually hit the bottom line. In this episode of B2B Business Class, Mike Buzinski, CEO at Buzzworthy Strategies, drops by to discuss a simplified framework for scaling. Mike breaks down “The Rule of 26,” a system designed for service-based businesses to double their revenue by focusing on just three key performance indicators (KPIs).

Join us as we discuss:

• [1:27] Adopting a scaling mindset by whittling down the KPIs that matter

• [10:27] How to ensure clients connect with the company and not you (the founder)

• [19:29] Turning web traffic into conversions and breaking through the founder-led bottleneck
  

Check out these resources we mentioned during the podcast:

• The Rule of 26by Mike Buzinksi

• Keep an eye out for Mike’s new book,  How to Build a Founder Free Revenue Engine, here!

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

What happens when the career you built no longer fits your life? In this episode, we talk with entrepreneur and strategist Wendy Shore, President of Business Acceleration & Transformation at SOMM Media, about the reality of entrepreneurial reinvention and what it takes to pivot careers, rebuild offers, and grow sustainably without burning out. Wendy shares her journey from running restaurants for over 25 years to consulting and coaching business owners through their own transitions. She argues why overnight success is a myth, how too many offers can stall growth, and why refining your message, audience, and expectations matters more than chasing viral posts.

Join us as we discuss:

• [5:06] Why most businesses try to do too much at once

• [10:10] How cohort models support sustainable growth

• [18:07] Virality versus meaningful engagement

• [23:27] Cleaning AI slop out of your LinkedIn strategy
  

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Most business wisdom warns against building your company on “rented land.” But when it comes to the software that runs your operations, what if renting provided the ultimate flexibility and financial advantage? In this episode, Chad King, VP at Ayoka Systems joins us to talk about how their model bucks convention. Ayoka builds full-custom software, but instead of selling the code outright, they offer it as a service, or rental. Chad explains how this type of model, born out of a pivot during the COVID pandemic, saves clients time and money by using common software “components” while still custom-building the unique parts.

Join us as we discuss:

• [6:44] Identifying the need before trying to solve it and commander’s intent

• [12:55] Tips for addressing change management when new pain points arise

• [17:29] Custom QOL software and why you should audit before automating

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Are you leading a company that’s growing faster than its culture can keep up? In this episode, Fractional COO Tim Peterson flips the script on leadership, arguing that culture doesn’t necessarily start at the top. He shares how successful organizations evolve by listening to their people, embracing change, and keeping curiosity alive even through chaos. From 130-year-old global brands to the unpredictable energy of LinkedIn debates, Tim explores how openness and authenticity fuel growth that lasts. He reminds us that the best leaders aren’t afraid to challenge bad ideas, spark real conversations, and let culture rise from every level of the business.

Join us as we discuss:

• [6:46] Lessons from Hobart on staying adaptable after 130 years

• [11:54] How to overcome fear of change while preserving company identity

• [21:16] Tim’s philosophy behind fighting idiots on LinkedIn
  

Check out these resources we mentioned during the podcast:

• Liam Darmody - LinkedIn

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode, we dive into the murky world of sales pipeline health with fractional executive and founder coach Lindsay Rios. Lindsay reveals how a "poopy pipeline" of misaligned sales data and bad habits can tank company growth and sabotage accurate forecasting. From exposing the first red flags to dispelling common founder myths, she provides a masterclass on how to create intentional strategies for your go-to-market team. Learn why it’s a cultural issue, not just a sales problem, and discover the practical steps needed to build a robust, people-first B2B business.

Join us as we discuss:

• [1:34] How the poopy sales pipeline and misalignment tanks company growth

• [9:01] Sorting qualified leads across your pipeline’s appropriate buckets

• [16:52] Why fixing your company’s sales pipeline starts with a culture shift

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Long sales cycles can be a tough climb. But if you know how to navigate them, they can become your company’s biggest wins. In this episode, Sarah Willis, Founder and CEO at ESI Partners, shares practical strategies for marketing into complex B2B environments, like where deals move slowly, buyer groups are huge, and decision makers span departments (or continents). She explains how to keep messaging aligned across stakeholders, why understanding the full buyer journey matters more than ever, and how a well-timed campaign can actually speed things up. If you're selling into industries that don’t change fast, this episode will give you tools to market smarter, close faster, and win more often.

Join us as we discuss:

• [4:53] Using data to justify the ROI of your long-term sales cycles

• [8:54] Audience segmentation and marketing to large legacy businesses

• [14:27] Ensuring that all of your departments are aligned throughout the sales process

• [21:06] How to ask for permission to deepen client engagement

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.