In this episode, we talk with Erin Fields, Marketing Director at Ologie, about finding your voice in marketing and growing from a behind-the-scenes contributor into a strategic leader. Erin shares how years of producing podcast conversations helped shape her perspective on marketing strategy, why participation matters more than waiting for confidence, and how marketers can build visibility by sharing what they’re learning.

Join us as we discuss:

• [2:10] What it’s like to shift from content contributor to marketing leader

• [10:47] The “reheated meatloaf” problem in content marketing

• [17:20] How marketers can start building brand visibility now
  

Check out these resources we mentioned during the podcast:

• Day Kibilds

• Ologie
  

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Search is changing fast, and businesses are already feeling the shift. In this episode, Patty Dominguez, Founder of More Leverage Solutions, explains the next evolution of search: Answer Engine Optimization (AEO), and why it matters now. Patty breaks down how people are increasingly using tools like ChatGPT to decide who to trust, who to call, and who to ignore. The conversation explores what makes brands “chosen” by AI systems and the foundational steps businesses can take to stay visible as search behavior continues to evolve.

Join us as we discuss:

• [2:17] What is Answer Engine Optimization (AEO)?

• [14:39] Why voice optimization needs to be a focus of your website

• [20:34] Community signals and why online conversations matter
  

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

When platforms like Google and HubSpot offer hundreds of different metrics to track, many business owners find themselves “bamboozled” by statistics that don't actually hit the bottom line. In this episode of B2B Business Class, Mike Buzinski, CEO at Buzzworthy Strategies, drops by to discuss a simplified framework for scaling. Mike breaks down “The Rule of 26,” a system designed for service-based businesses to double their revenue by focusing on just three key performance indicators (KPIs).

Join us as we discuss:

• [1:27] Adopting a scaling mindset by whittling down the KPIs that matter

• [10:27] How to ensure clients connect with the company and not you (the founder)

• [19:29] Turning web traffic into conversions and breaking through the founder-led bottleneck
  

Check out these resources we mentioned during the podcast:

• The Rule of 26by Mike Buzinksi

• Keep an eye out for Mike’s new book,  How to Build a Founder Free Revenue Engine, here!

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.