In this episode of the Startup CPG Podcast, Daniel Scharff speaks with Ryn Hall and Anthony Iuzzolino from the boutique CPG law firm Giannuzzi Lewendon, to dive deep into the legal backbone of operations in the consumer packaged goods (CPG) world. They explore the critical components of co-manufacturing, supply, and distribution agreements—covering everything from pricing structures and exclusivity to intellectual property, volume commitments, termination clauses, and the real-world risks brands face when contracts go sideways.

Whether you’re dealing with a first-time co-man, evaluating DSD distributors, or navigating tricky termination fees, this episode is packed with expert legal insights that can help founders avoid costly mistakes and ensure operational agreements support long-term growth and optionality.

Don’t miss this valuable episode – Tune in now!

If you want legal guidance tailored to your CPG brand, reach out to rhall@gllaw.us or anthony@gllaw.us directly or visit gllaw.us to learn more.

Listen in as they share about:

• Co-Manufacturing (CoMan) Agreements
• Supply and Distribution Contracts
• Intellectual Property (IP) Protections
• 3PL (Third-Party Logistics) & Warehousing Agreements
• Distribution Agreements
• Pricing and Cost Management
• Contract Negotiation Strategy
• General Legal and Operational Strategy

Episode Links:
Website: https://gllaw.us/

Email: anthony@gllaw.us
Email: rhall@gllaw.us

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Daniel's Linkedin
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics

If you’re ready for the new standard for business banking,
Head to www.rho.co/startupcpgto learn more.

In this episode of the Startup CPG Podcast, Operations and Finance Contributor Hannah Dittman sits down with Todd Hoffman, Chief Operating Officer at Brightland, to discuss the strategic and operational challenges of scaling a modern CPG brand.

Todd shares his unique transition from a decade in investment banking to leading operations at Chloe’s and now Brightland. The conversation explores the evolving role of the COO, key considerations for omnichannel growth, and the tactical realities of expanding from direct-to-consumer into retail. Todd also offers valuable insights on supply chain strategy, co-manufacturer relationships, inventory planning, and when to implement infrastructure such as 3PLs or ERP systems.

Whether you're a founder entering grocery for the first time or an operator looking to build scalable processes, this episode delivers practical guidance and candid reflections from an industry leader.

Listen in as they share about:

• Overview of Brightland
• Role of COO & Operations in CPG
• Operations & Supply Chain Best Practices
• Retail Strategy & Grocery Channel Expansion
• Product Development Insights
• Co-Manufacturing Relationships & Contracts
• Scaling Strategy & Infrastructure
• Lessons from Operations

Episode Links:

Website: https://brightland.co/
LinkedIn: https://www.linkedin.com/in/todd-hoffman-97aa6a4/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Hannah's Linkedin
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics
  
  

In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Jesrina Arshad, founder and CEO of PurelyB, a wellness company rooted in Malaysia’s ancient herbal traditions. Jesrina shares how her personal health challenges inspired the creation of a brand that bridges centuries-old remedies with modern-day convenience—offering functional herbal blends in a unique "Pixie Stick" format.

Together, they explore the science and story behind the rare Tiger Milk Mushroom and Pegaga, and how PurelyB collaborates with indigenous communities, traditional healers, and research institutions to develop effective, sustainable products.

Jesrina also discusses her entrepreneurial journey—from bootstrapping and pre-order launches to achieving global reach and building a mission-driven business with a strong focus on health transformation and cultural preservation.

Whether you’re a CPG founder, wellness enthusiast, or simply curious about functional mushrooms and ancient botanicals, this episode offers valuable insight into innovation, resilience, and purpose-led brand building.

Tune in now!

Listen in as they share about:

• Ancient Remedies & Science Integration
• Product Development & Launch Journey
• Business Growth & Strategy
• US Market Expansion
• Sustainability & Ethical Sourcing
• Natural vs. Pharmaceutical

Episode Links:

Website: https://purelyb.com/
LinkedIn: https://www.linkedin.com/in/jesrinaarshad/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

• Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
• Join the Startup CPG Slack community (20K+ members and growing!)
• Follow @startupcpg
• Visit host Caitlin's Linkedin
• Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
• Episode music by Super Fantastics
  
  

If you’re ready for the new standard for business banking,
Head to www.rho.co/startupcpgto learn more.