Custom Apparel Startups Podcast Por Custom Apparel Startups arte de portada

Custom Apparel Startups

Custom Apparel Startups

De: Custom Apparel Startups
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The Custom Apparel Startups podcast was started simply because we love both the apparel decorating business and the idea that almost anyone, with a small investment and a little dedication, cannot only start their own business but thrive! Our goal in starting CAS is to help educate apparel entrepreneurs about the business of the business, something often overlooked by people with an idea and a budget, but no business plan or experience behind them. We’ll be talking with the biggest names in the apparel decorating about things that are interesting and useful for all of you. Below are just a few topics we’ll be covering: Marketing Ideas Finance and Taxes Social Media eCommerce and Shopping Cart Software Pricing your work Managing inventory Equipment and Software UsesCopyright 2018 ColDesi, Inc. Economía Gestión y Liderazgo Liderazgo
Episodios
  • Episode 202 - Choosing the Right DTF Printer

    Episode 202 - Choosing the Right DTF Printer
    Jul 8 2025
    In this episode we're diving deep into one of the most important decisions in DTF printing: choosing the right DTF printer. Whether you're just starting out or scaling up a serious production setup, the gear you choose can make or break your workflow, quality, and profits. We'll break down the different printer types and talk about the real-world usage of each.We're also sharing insider tips on what to avoid, and what else you'll need beyond just the printer to actually succeed with DTF.At the end of the episode we have specific advice tailored for beginners looking to start smart, and pros aiming to optimize or expand.Understanding Printer Types and Key Features Print Width OptionsLetter / A3 Sheet (12-13")Small format sheets for basic transfers12"Ideal entry into roll-to-roll printing24 - 30"Faster production for professional setupsInk SystemsBulk Ink SystemsLower ink costsRequires maintenance knowledgeCartridge SystemsMore reliable for light to medium useHigher cost per printWhite Ink CirculationPrevents settling and clogging in pro setupsIntegrated vs. Modular SetupsAll-in-One PrintersIncludes printer, shaker, oven in one unitSeparate ComponentsGreater flexibility for upgrades and maintenanceBudget Considerations Entry-Level SetupsDesktop Printer + Manual ShakerPros: Low upfront cost, real DTF transfers possibleCons: 10+ minutes per transfer, inconsistent quality, no white ink circulationVerdict: Not recommended for production-focused businesses.Mid-Tier OptionsA3 Size Sheet PrintersPros: Compact size, low costCons: Slow production, not automatedCompact Roll-to-Roll SystemsPros: Automated, less manual labor, better consistencyCons: Higher investment, learning curveVerdict: Roll-to-roll is generally the winner at this tier.Pro-Grade Options24"+ Wide Format PrintersPros: White ink circulation, fully automated, designed for production and ROICons: Highest investment, requires significant space and powerVerdict: Bigger and faster is almost always better for serious DTF operations.Essential Additional EquipmentHeat press(es)Powder extractor or filtration systemEmergency kit for clogs and maintenanceStartup consumables and suppliesReliability and Maintenance Daily UpkeepFollow manufacturer guidelinesMaintain temperature: 60°F – 80°FMaintain humidity: 50% – 70%Keep a dust-free environmentCommon Failure PointsPrintheads: Especially with white ink; discuss preventative maintenance with your vendorPowder Adhesive Curing: Adjust time and temp based on weather and materialWhere to Buy and What to Avoid Choosing VendorsTrusted brands with proven track recordsWho supports you post-purchase?Key Questions to AskHow long have you been in business?What is the warranty?How many printers/customers do you have?Can I see a sample print?Can we do a live or virtual demo?Evaluating Test PrintsFeel and stretch testsWash testsFeedback from existing customers or focus groupsFor BeginnersLook for simplicity, strong support, and learning resourcesAvoid shiny object syndrome; focus on reliabilityStarter kits and bundles can help but verify qualityRemember: It's better to over-invest in equipment than under-invest.For ProsBuy based on current production plus growth goalsDon't expect to abandon other print technologies immediatelySet client expectations if changing print methodsEducate clients on color differences between spot and process printingUpsell expanded color options to lock in clientsTrain staff thoroughly for day-to-day operational changesChoosing the right DTF printer setup comes down to understanding your production goals, budget, and willingness to maintain the equipment properly. Whether you're starting with an entry-level setup to learn the process or investing in a full pro-grade system to drive your business forward, focus on reliability, vendor support, and scalability. The right choice will save you time, reduce frustration, and allow you to confidently produce high-quality transfers for your customers. Be sure to check out ColDesi.com and learn more about how Direct to Film printing can help your business thrive.
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    57 m
  • Episode 201 - Grow Your Business with Direct Mail - Featuring Taylor

    Episode 201 - Grow Your Business with Direct Mail - Featuring Taylor
    Feb 18 2025

    In this episode of the Custom Apparel Startups Podcast, host Marc Vila is joined by Michael Palme and Austin Gordon from Taylor to discuss how direct mail can be a game-changer for custom apparel, sign, and promotional product businesses. While digital marketing gets a lot of attention, direct mail remains a powerful and underutilized tool for targeting new customers, retaining existing clients, and cutting through the clutter of online ads.

    Michael and Austin break down how direct mail works, how to effectively use data to reach the right audience, and how you can integrate it with digital advertising for even greater results. Whether you’re a startup looking to establish your brand or an established business aiming for the next level, this episode will give you practical strategies to expand your reach and increase sales.

    Topics Covered in This Episode:
    ✅ Why direct mail still works in a digital world
    ✅ How to use data to target the perfect audience for your business
    ✅ The cost of direct mail—how much should you budget?
    ✅ How to track results and measure ROI
    ✅ The best types of mail pieces for apparel and sign businesses
    ✅ Combining direct mail with digital ads for maximum impact
    ✅ How to start a direct mail campaign—step-by-step guide
    ✅ Common mistakes to avoid when using direct mail marketing

    Listen now and learn how to use direct mail to take your business to the next level!

    📩 Have questions or want to connect? email us at marketing@coldesi.com.
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    53 m
  • Episode 200 - The Secret to Selling Tshirts Right Away

    Episode 200 - The Secret to Selling Tshirts Right Away
    Jun 20 2024

    In this episode, we dive into the exciting world of entrepreneurial spirit with a focus on launching a custom t-shirt business. We'll explore a practical, step-by-step guide designed for beginners eager to make a mark in the t-shirt industry, even with little to no prior experience. Whether you've dabbled in t-shirt sales or are just curious about this creative venture, this episode is your gateway to starting a successful side hustle immediately.

    We’ll dissect a downloadable document that outlines six actionable strategies that have proven successful for startups across the country. From leveraging your personal network to making smart use of social media and local community engagement, we cover all the bases to ensure you're well-equipped to start generating business right away.

    Join us as we reveal the secrets to turning referrals into sales, using everyday interactions as promotional opportunities, and why something as simple as a well-timed text message or a social media post can be incredibly effective. If you're ready to start making money by selling custom t-shirts, this episode will provide you with the knowledge and inspiration to hit the ground running. Tune in to transform these insights into action and start achieving your dreams today!
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    41 m
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