In this episode of The Sustainable Angler, host Rick Crawford sits down with Ali Wines, founder of Uncommon Ground Communications and former Executive Director of Protect Our Winters Canada, to explore the critical role of storytelling in sustainability and climate communications.

Ali shares her inspiring journey from practicing law to becoming a leading voice in climate action and communications. We discuss how authentic, transparent, and data-driven storytelling helps brands build trust, avoid greenwashing, and connect with a growing community of values-driven anglers and outdoor enthusiasts.

We also touch on emerging green marketing regulations in Canada, and how outdoor brands can leverage storytelling to align with customer values and drive meaningful change.

Whether you're a sustainability professional, marketer, or outdoor industry leader, this episode offers actionable insights on how to communicate your brand’s environmental impact with clarity and confidence.

🎧 Tune in to learn:

• Why storytelling is a powerful tool in sustainability communications
• How to avoid greenwashing with transparency and data
• What new greenwashing regulations in Canada mean for your brand
• Why outdoor brands must engage values-driven consumers

This episode is brought to you by: Emerger Strategies and A New Earth Project, the sustainability initiative of Atlantic Packaging.

🎣 Like what you heard?

Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries.

For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.

Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.

In this special episode of The Sustainable Angler, I sit down with filmmaker, fisheries biologist, and master storyteller Josh “Bones” Murphy. You might recognize his powerful work in Artifishal, Purple Mountains, and The Scale of Hope—films that challenge the status quo and advocate for a deeper connection between people and planet.

We explore how stories help us make sense of the world, Josh’s evolution as a filmmaker at Liars and Thieves, and the inspirations behind his new nonprofit, Land & Sea for All—an organization committed to championing impact storytelling and amplifying individual and community voices to drive meaningful change.

This episode is dedicated to "the great connector" and friend to so many, Jeff Lee.

🎧 Tune in to hear how storytelling can protect wild places, inspire action, and ultimately, help shape a more sustainable and just future.

This episode is brought to you by: Emerger Strategies and A New Earth Project, the sustainability initiative of Atlantic Packaging.

🎣 Like what you heard?

Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries.

For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.

Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.

In this special bonus episode of The Sustainable Angler, host Rick Crawford is joined by James Pollack, attorney at Marten Law, to unpack the rapidly evolving world of sustainability regulations. From PFAS restrictions and Extended Producer Responsibility (EPR) laws to SEC and California's climate-related disclosures and the crackdown on green marketing claims, this episode offers a high-level overview of the regulatory forces reshaping business.

Whether you're a brand selling into retail, a sustainability professional, or simply trying to keep up with the shifting legal landscape, this episode is your go-to guide for what’s happening now—and what’s coming next.

Tune in to learn:

• Why PFAS is becoming the new plastic—and what bans mean for your products
• How EPR laws are pushing brands to take ownership of packaging and waste
• What California's climate disclosure rules mean for companies of all sizes
• How to avoid the legal risks of greenwashing

Stay ahead of the curve. Stay compliant. And most importantly—stay sustainable.

🎣 Like what you heard?

Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries.

For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.

Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.