Robert Khachatryan is the founder and CEO of Freight Right Global Logistics, a Los Angeles–based international freight forwarder. A lifelong entrepreneur, Robert began his business journey at age nine selling newspapers on the streets of Yerevan.

A member of the Board of Advisors at USC’s Randall R. Kendrick Global Supply Chain Institute, Robert founded Freight Right in 2007 during the global financial crisis with a vision to modernize freight forwarding through technology and execution excellence.

Today, Freight Right is recognized as a leading innovator in logistics and a trusted launch partner for emerging supply chain technologies. Robert’s insights have been featured in Bloomberg, Forbes, the Journal of Commerce, FreightWaves, and the Los Angeles Times, and he has spoken at leading industry events including TPM, FreightTech, and the USC Supply Chain Summit.

In This Conversation We Discuss:

• [00:00] Intro
• [01:08] Taking the leap during economic uncertainty
• [03:45] Eliminating shipping delays that kill buyer intent
• [09:04] Building Ecommerce solution around freight hurdles
• [11:05] Callouts
• [11:16] Bridging commercial freight and ecommerce needs
• [13:29] Identifying hidden customer pain points early
• [15:45] Building an MVP from customer feedback
• [18:00] Rethinking traditional processes to reduce cost
• [20:41] Unlocking new markets with minimal effort

Resources:

• Subscribe to Honest Ecommerce on Youtube
• International Freight Forwarder freightright.com/
• Follow Robert Khachatryan linkedin.com/in/khachatryanrobert

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Dima Zelikman is the Chief Marketing Officer and Co-Founder of Unbound Merino, where he leads brand strategy, growth marketing, and creative direction.

With a focus on simplicity, versatility, and performance, he has helped shape Unbound Merino into a global travel clothing brand trusted by customers in over 100 countries.

As CMO, Dima drives the vision of the “Pack Less. Experience More.” movement. Building a brand that inspires and empowers travelers to live and explore with freedom.

In This Conversation We Discuss:

• [00:00] Intro
• [00:00] Sponsor: Taboola
• [01:55] Positioning products around customer lifestyles
• [03:33] Turning personal travel pain into a business idea
• [07:27] Sponsor: Next Insurance
• [08:40] Creating business momentum before quitting a job
• [10:37] Prioritizing early traction for repeatable growth
• [13:04] Testing campaigns with minimum budgets
• [14:50] Callout
• [15:00] Scaling communication through relevant topics
• [21:00] Sponsor: Electric Eye
• [22:10] Creating a feedback loop through data analysis
• [23:01] Identifying unmet needs in your market
• [25:32] Prioritizing product quality over everything
• [27:26] Driving conversions before perfecting visuals

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Merino Wool Clothing & Apparel unboundmerino.com/
• Reach your best audience at the lowest cost! discover.taboola.com/honest/
• Easy, affordable coverage that grows with your business nextinsurance.com/honest/
• Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kendal McMullen is passionate and data-driven with a knack for turning insights into impactful omnichannel strategies. From analyzing consumer behavior to optimizing cross-channel marketing, she thrives on making data work to connect authentically at scale.

In This Conversation We Discuss:

• [00:00] Intro
• [00:42] Sponsor: Taboola
• [01:56] Scaling wellness brands with quality focus
• [03:35] Solving roadblocks through focused one-on-ones
• [05:07] Sponsor: Next Insurance
• [06:21] Building a career with portfolios, not degrees
• [08:13] Turning self-taught experience into full-time roles
• [09:28] Accessing knowledge freely on the internet
• [11:15] Callouts
• [11:25] Leveraging zero-cost opportunities in 2025
• [13:24] Building a portfolio for reliable visibility
• [15:10] Sponsor: Electric Eye
• [16:17] Understanding P&L steady long-term margins
• [21:06] Optimizing AI to expand team capacity
• [24:17] Hands on hiring management ensure culture fit
• [27:03] Caring for your work to strengthen brand understanding

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Vegan organic vitamins and supplements globalhealing.com/
• Follow Kendal McMullen linkedin.com/in/kendal-mcmullen
• Reach your best audience at the lowest cost! discover.taboola.com/honest/
• Easy, affordable coverage that grows with your business nextinsurance.com/honest/
• Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!