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What if the only thing standing between you and massive author visibility was the belief that you're not ready yet?

Allison Lane is joined by Ashley Stahl, TED and TEDx speaker coach, bestselling author, and founder of Wise Whisper Agency to dismantle the myths about readiness, career pivots, and what it takes to get your message seen. If you’ve ever felt stuck wondering when to launch your book, start your podcast, or finally pitch that stage, you’ll find your fire here.

Tune in to reverse engineer your author marketing and step into the visibility you've been craving.

What You’ll Learn:

• Why clarity and storytelling, not hustle, build real author visibility.
• The biggest mindset shift to make when launching your book or speaking career.
• How to find and package your message for TEDx, keynotes, and beyond.

Resources Mentioned:

• Ashley Stahl’s Agency: https://wisewhisperagency.com/
• Ashley Stahl’s Book: You Turn: Get Unstuck, Discover Your Direction, and Design Your Dream Career: https://bookshop.org/a/55773/9781950665693
• Ashley’s Podcast, You Turn Podcast: https://wisewhisperagency.com/podcast-page/
• Book Reco: The Seven Spiritual Laws of Success: A Pocketbook Guide to Fulfilling Your Dreams by Deepak Chopra: https://bookshop.org/a/55773/9781878424716

Timestamps:

• [3:15] The truth about not needing permission to shift careers.
• [15:42] How to identify your most original idea for a TEDx talk.
• [24:18] The secret to turning one idea into a movement.
• [37:05] Why speaking for free can jumpstart your author visibility.
• [45:50] What happens when you believe it’s possible, real client results.

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to share their message.

Watch on YouTube: https://www.youtube.com/watch?v=WJ_uuvofsLc

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

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👍 Like, comment, and share this video if you found it helpful!

Send me a text!

Is your email list ready to help you launch your book… or are you waiting until you're "ready?"

A visibility and list-building coach, Tracy Beavers joins Allison Lane to break down what most authors get wrong about email marketing. Spoiler: the best time to start is yesterday. You’ll hear why relying on social media is risky, how to build trust with readers before your book is out, and how to make list-building feel less like a chore and more like a creative extension of your work.

If you're an author looking to grow your platform and make real connections, this episode is your roadmap. Hit play and get ready to grow.

What You’ll Learn:

• How to create email content your audience actually wants before your book is out.
• A practical 12-week content strategy that won’t burn you out.
• Why Facebook is still powerful for author visibility and how to use it right.

Resources Mentioned:

• Tracy Beaver’s website: https://www.tracybeavers.com/
• Tracy’s Podcast: https://www.tracybeavers.com/podcast
• Connect with Tracy Beavers on Facebook: https://www.facebook.com/tracy.l.beavers
• Connect on LinkedIn: https://www.linkedin.com/in/tracy-beavers-b650449/
• Join Tracy’s Facebook Group: https://www.facebook.com/share/g/1YrBVftXBq/
• Download Allison’s Author Bio Package: https://www.lanelit.com/package
• Book Recommendation:
  • You Are a Badass(r) How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero: https://bookshop.org/a/55773/9780762447695
  • You Are a Badass at Making Money Master the Mindset of Wealth by Jen Sincero: https://bookshop.org/a/55773/9780735223134

Timestamps:

• [00:07:00] The #1 reason authors need to start their email list now.
• [00:13:00] Why your Facebook profile is a hidden marketing powerhouse.
• [00:22:00] How “behind-the-scenes” content builds connection and loyalty.
• [00:36:00] The simple Facebook tweaks that can grow your email list fast.

Watch on YouTube: https://www.youtube.com/watch?v=ilCBCePA_3E

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!

Send me a text!

What makes a literary agent say “yes” to your book pitch in under 30 seconds?

Allison Lane sits with Sam Hiyate, founder of The Rights Factory, to demystify how to write a compelling query letter, position your book in today’s market, and avoid the most common author mistakes.

If you've been wondering how to land an agent or make your book proposal unskippable, this is your masterclass in reverse engineering your author marketing. Hit play now because the publishing game is changing, and this episode helps you change with it.

What You’ll Learn:

• How to tailor your query letter to grab an agent’s attention fast.
• The role of market positioning, comparables, and agent fit in getting published.
• What makes agents say no and how to avoid that response.

Resources Mentioned:

• The Rights Factory: https://www.therightsfactory.com/
• Connect with Sam on LinkedIn: https://www.linkedin.com/in/samhiyate/
• Research Tool: Publishers Marketplace https://www.publishersmarketplace.com/
• Book Recommendation:
  • How to Survive a Bear Attack - A Memoir by Claire Cameron: https://bookshop.org/a/55773/9781039056350
  • Detective Aunty - A Novel by Uzma Jalaluddin: https://bookshop.org/a/55773/9780063434875

Timestamps:

• [02:00] What agents scan for in a pitch beyond the writing.
• [06:00] The real purpose of comparables in your proposal.
• [17:00] How to know if an agent relationship is the right fit.
• [26:00] Why your agent is not your marketing director.
• [44:00] The truth about manuscript quality before pitching.

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to launch their books and share their message.

Watch here: https://www.youtube.com/watch?v=mXNdz1Dh0ms

Rate, Review, & Follow The Author’s Edge

“So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

Here’s how:

• Click here, scroll to the bottom, and tap to rate with five stars.
• Select “Write a Review” and tell me what you loved most about the episode!

And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

LinkedIn @allisonlanelit
Facebook @allisonlanelit

🔔 Subscribe for more tips and insights on writing and publishing!
👍 Like, comment, and share this video if you found it helpful!