Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors Podcast Por Allison Lane arte de portada

Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors

Author’s Edge: Smart visibility, marketing, and publishing tips for experts and authors

De: Allison Lane
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The Author’s Edge is the go-to podcast for accomplished experts ready to grow your impact, expand your reach, and attract bigger opportunities through smart book marketing, visibility, and publishing strategies.

Hosted by nonfiction book coach and marketing strategist Allison Lane, this show gives you clear, honest insight into what actually works when you want to be known for what you know, without wasting time on noisy tactics that don't fit your goals.

Each week, you’ll get practical guidance and straight talk from people who move the needle, including Daniel Murray of The Marketing Millennials, bestselling author and TEDx speaker Ashley Stahl, literary agent Sam Hiyate, national TV host Dr. Partha Nandi, marketing strategist Rich Brooks, behavioral expert Nancy Harhut, and bestselling author Tracy Otsuka.

Whether a book is part of your path or not, you’ll learn how to clarify your message, build a platform that matches your expertise, and choose visibility moves that create real traction through speaking, podcasting, partnerships, and publishing.

If you’re ready to lead with authority and grow long-term influence, The Author’s Edge will give you the tools to build visibility, attract opportunity, and make your expertise easier to find, trust, and act on.

© 2026 Allison Lane Literary LLC
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Episodios
  • Career Reinvention: What Happens When You Outgrow the Life You Built with JJ Flizanes
    Mar 24 2026

    What happens when you’ve done everything right, built a career, earned respect, collected the proof, and still feel restless?

    In this episode of the Author’s Edge, Allison Lane talks with JJ Flizanes about the quiet moment so many high-achieving women face when success no longer feels like enough. From corporate leadership and overachieving to anxiety, visibility fears, and the pressure to keep proving yourself, this conversation gets honest about what it really means to outgrow the life you worked hard to build.

    This conversation offers Allison and JJ’s upcoming masterclass for brilliant women who know they’re meant for more but feel stuck at the edge of their next chapter. register for your free ticket, use code ALLISONFREE . See you on April 10th!

    They unpack why so many brilliant women hesitate at the exact moment they’re meant to grow, why another credential usually isn’t the answer, and how to recognize when you’re no longer meant to stay where you are.

    If your career looks good on paper but something feels off, this episode will help you name what’s happening and start thinking differently about your next move.

    In this episode, you’ll learn:

    • How to recognize when you’ve outgrown your role, career, or identity
    • Why anxiety, overachieving, and endless credentials can signal misalignment
    • What keeps brilliant women invisible even after major success
    • Why visibility gets harder when you’re afraid of being judged
    • How to stop waiting for permission and start choosing what’s next
    • Why clarity matters more than piling on more effort

    This conversation also offers Allison and JJ’s upcoming masterclass for brilliant women who know they’re meant for more but feel stuck at the edge of their next chapter.

    Resources:

    • Join the masterclass on April 10th: Why Brilliant Women Stay Invisible: jjflizanes.com/brilliantwomen use VIP CODE for FREE ticket: ALLISONFREE
    • Connect with JJ Flizanes: https://jjflizanes.com/
    • Chat with Allison Lane:
      LaneLit.com

    Listen to more episodes of The Author’s Edge for smart visibility, publishing, and platform strategy for women experts ready to go bigger.

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    YouTube @allisonlanelit
    Facebook @allisonlanelit
    Instagram @allisonlanelit

    🔔 Subscribe or Follow for more tips and insights on publishing and marketing
    👍 Like, comment, and share this video if you found it helpful!

    Más Menos
    33 m
  • The Secret to Explaining What You Do Clearly with Allison Lane
    Feb 26 2026

    Your message isn’t too nuanced, it’s just not landing.

    This episode of the Author's Edge, host Allison Lane explains how experts and creators use a one-sentence "I help statement" to make people get quickly interested.

    Allison shares a quick action you can take to rewrite your intro and turn confusion into tell me more. Learn when to use outcomes instead of credentials.

    You can be brilliant and still be unclear. Smart people often describe their roles, titles, and process, but skip the result. That’s why people disengage. In this quickie episode, Allison walks you through a simple one-sentence framework that helps people understand what you do in one breath.

    Time Stamps:
    00:00 Why smart people sound vague
    01:10 The hallway problem
    03:05 People hire clarity, not credentials
    04:30 The I help framework
    06:10 How to test and tighten your one-liner
    07:20 Free guide mention

    🔗Use this guide to help people understand what you do in one breath.

    Quick Action:
    Write one sentence using this structure:
    I help [audience] [get result] so they can [bigger outcome].

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    YouTube @allisonlanelit
    Facebook @allisonlanelit
    Instagram @allisonlanelit

    🔔 Subscribe or Follow for more tips and insights on publishing and marketing
    👍 Like, comment, and share this video if you found it helpful!

    Más Menos
    6 m
  • Choose Your Publishing Path: Traditional vs Hybrid vs Self with Trena White
    Feb 24 2026

    Publishing has never been more accessible. And somehow it’s never been easier to publish the wrong book.

    In this conversation on the Author’s Edge podcast, Allison Lane sits down with Trena White, CEO of boutique hybrid publisher, Page Two. We explain the three publishing paths - traditional vs self vs hybrid publishing, how “hybrid” varies widely, and what boutique hybrid publishing means. Plus, how to choose the path that matches your goals, your timeline, and your definition of success.

    Page Two positions itself as a top-tier boutique hybrid with experienced publishing teams, award-winning design and editing, and strong retail distribution (including airport stores, Barnes & Noble, and independents).

    In this episode, Allison and Trena cover:

    • [00:02:32] How traditional publishing really works, including agents and proposals
    • [00:03:16] What self publishing demands from you as the project manager
    • [00:03:50] What hybrid publishing can provide, and what varies wildly by company
    • [00:09:37] Why marketing is not a launch checklist, it starts with the idea
    • [00:08:28] How to define success metrics before you choose a path
    • [00:14:21] Why shorter, tighter nonfiction is winning right now
    • [00:35:27] What stops working fast, including nonstop book posting on social
    • [00:37:47] Why email lists beat algorithms for real book sales
    • [00:19:52] How to think about B2B vs B2C book strategy for speaking and consulting
    • [00:22:04] Why waiting until retirement can make your book harder to sell

    Resources mentioned:

    • Go and read this: Write a Must-Read: Craft a Book That Changes Lives—Including Your Own by AJ Harper: https://bookshop.org/a/55773/9781774585788
    • IBPA Hybrid Publisher Criteria: https://www.ibpa-online.org/general/custom.asp?page=hybridpublisher
    • Page Two Publishing: https://pagetwo.com/
    • Connect with Allison Lane on LinkedIn: Allison Lane Lit: https://www.linkedin.com/in/allisonlanelit/
    • Connect with Trena White: https://www.linkedin.com/in/trenawhite/

    Rate, Review, & Follow The Author’s Edge

    “So incredibly helpful!” >>> If that sounds like you, I’d be so grateful if you’d rate and review the show! Your support helps more authors build their brands, reach their audiences, and launch their books successfully.

    Here’s how:

    • Click here, scroll to the bottom, and tap to rate with five stars.
    • Select “Write a Review” and tell me what you loved most about the episode!

    And don’t forget to follow the podcast if you haven’t already. I’m sharing bonus episodes packed with insider tips, and I’d hate for you to miss out. Hit that follow button now.

    LinkedIn @allisonlanelit
    YouTube @allisonlanelit
    Facebook @allisonlanelit
    Instagram @allisonlanelit

    🔔 Subscribe or Follow for more tips and insights on publishing and marketing
    👍 Like, comment, and share this video if you found it helpful!

    Más Menos
    39 m
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