In this engaging episode of 'State of the Nation,' Kevin, the host, welcomes guests Suze Solari and Arpit Mehta to discuss the importance of personal branding for authors. Suze Solari, a personal stylist and image consultant, is also the organizer of the Author Nation Industry Expo event. She explains her crucial role in helping people present their best selves, particularly authors who need to create a personal brand. She emphasizes the importance of the author's visual brand, stating that it is as crucial as the story they are telling. Suze believes that proper dressing, choosing the right colors, and developing a unique style aesthetic can significantly impact how an author's personal brand is perceived. She provides examples of authors who have successfully integrated their personal style into their brand, including Jonathan Yanez, Amanda Traylor, and Ernie Dempsey. Arpit Mehta, a visual artist and the headshot photographer for Author Nation, brings a unique perspective to the conversation. He shares his journey from starting a music blog to becoming a professional photographer. Arpit believes in capturing images filled with personality and purpose. He emphasizes the importance of understanding an author's purpose to create images that reflect their essence. Arpit shares his process of engaging with clients, asking probing questions to understand their motivation and purpose, which then informs the creative elements of their photoshoot. The episode delves into the nitty-gritty of personal branding, discussing how authors can effectively communicate their brand visually. Suze gives practical tips on how authors can prepare for their photoshoot, highlighting the importance of wearing the right clothes, choosing colors that complement their skin tone, and creating a style statement that aligns with their brand. She further shares resources for color analysis and encourages authors to find style icons that resonate with them. Arpit, on the other hand, advises authors on how to prepare for their headshot session. He stresses the importance of dressing appropriately, refreshing makeup, and ensuring they are well-rested before the session. He also shares some of the challenges he has faced with clients who are not adequately prepared for their session. The episode is filled with insightful advice and practical tips for authors looking to enhance their personal branding. It's a must-watch for authors who want to learn how to communicate their brand visually and create a lasting impression on their audience.

https://geniuslink.com/ In this podcast episode, Kevin and Joe from Author Nation host Jesse Lakes from Genius Link. They discuss the potential of Genius Link for authors, focusing on its ability to help locate and connect with readers online. Jesse explains how Genius Link, initially designed for affiliate marketing within the iTunes ecosystem, serves both new authors and experienced marketing teams globally. He also discusses the concept of Universal Book Link and the differences between Genius Link and Book Linker. The discussion delves into the importance of understanding user behavior, using the tool to segment and analyze clicks, and the value of retargeting pixels for building audiences. Lastly, they talk about the concept of 'choice pages' and how giving consumers choice can double conversion rates.

Links to free course In this enlightening episode of the State of the Nation podcast, Joe kicks off the discussion with Elizabeth West, a leading figure in the realm of artificial intelligence (AI) to discuss AIs implications in the world of publishing. Elizabeth is from Future Fiction Academy and is well-versed in the workings of AI, a topic that is increasingly capturing the attention of authors and the broader public. The episode opens with Kevin introducing the theme of the discussion – the 'big scary' AI. The conversation moves forward with Elizabeth shedding light on how the incorporation of AI into her career was influenced by Joe Solari. Elizabeth humorously insists that her immersion into the AI world was 'all Joe's fault,' referencing their initial discussions about AI writing. Elizabeth further discusses how AI has become an integral part of the writing process, with the introduction of AI models such as Haiku 3 and Claude 3. She emphasizes the rapid advancements in AI technology, highlighting how it can now read an entire backlist, a significant leap from the initial capability of reading about 25000 words. The discussion continues with Elizabeth talking about her software, Rexy, designed to sequence prompts for authors, making their writing process more efficient. She also elaborates on how the software integrates with Notion, a cloud-based writing tool, to streamline the writing process further and eliminate the tedium of copying and pasting. Elizabeth also discusses the concept of 'FineTunes,' a tool through which AI can be trained to write like any author with as little as ten writing samples. She emphasizes the importance of authors being aware of this technology, given its potential for misuse, but also highlights its advantages. She mentions how authors can create their own content machines, enabling them to produce content at an unprecedented pace. The conversation later shifts to the topic of 'job types,' a novel concept introduced by Elizabeth. She defines different categories of authors based on how they use AI: Gardeners, Weavers, Bakers, and Architects. Each category represents a different approach to incorporating AI into the writing process, from simply using AI for brainstorming to sequencing prompts and integrating AI-generated text seamlessly into their work. This episode is a treasure trove of information for anyone interested in understanding how AI is revolutionizing the writing process. It provides valuable insights into how AI can be leveraged to enhance productivity and creativity, making it a must-watch for every author and anyone interested in the intersection of technology and literature.