In this episode, Stacie chats with Melbourne-based artist Laura Holley of Lawz Drawz. Laura has built a thriving art business by focusing on one very specific niche: drawing the best bits of Melbourne. From pubs to murals to wildly popular calendars, Laura's story is a testament to the power of embracing what you love, trusting your instincts, and building community around your art. They dive into how niching down to one city has become Laura's superpower, how a simple calendar project sparked a loyal cult following called "Pub Club," and how her background in event planning has helped her navigate creative business challenges with grace and grit.

Today on Art + Audience:

• Niching Down: Why Laura chose to focus solely on Melbourne and how that decision led to wholesale success, murals, licensing, and collaborations with breweries.

• Pub Club Phenomenon: The hilarious and heartfelt story behind her bestselling calendar, Let's Get on the Beers, and the real-life community it's built.

• Product Range + Income Streams: From puzzles and magnets to murals and trade shows, how Laura diversified her revenue without leaving her niche.

• Biggest "Uh-Oh" Moment: A massive print error that turned into a lesson in transparency, trust, and community support.

• Murals, Markets + Making It Work: How Laura balances custom work, product sales, and markets, plus her favorite marketing strategies.

Connect with Laura Holley:

• Website: lawzdrawz.com

• Instagram: @lawzdrawz

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Pre-order Stacie's book: The Artist's Side Hustle

In this episode, Stacie sits down with Australian artist and entrepreneur Georgia Norton Lodge to explore the winding road from drawing houses as a side hustle to running multiple thriving businesses. Georgia shares how transparency, pricing strategy, creative pivots, and an unshakeable community-first mindset have helped her build a million-dollar business. Whether you're drawing houses or dreaming big, Georgia brings both the tough love and encouragement creatives need to hear.

Today on Art + Audience:

• The Accidental Beginning: How a botched book cover project sparked a booming business drawing people's homes.

• The $35 Principle: Why Georgia started cheap, and how that decision helped her build a global brand.

• Murals, Agencies, and Side Hustles: How she runs multiple ventures, serves high-profile clients, and nurtures a team of young designers.

• Tough Love and Real Talk: The difference between being an artist and building an art business, Georgia gets real about pricing, criticism, and toxic positivity.

• Two Roads to Success: The quiet, word-of-mouth service path vs. the loud, social-media-driven audience path, and how to choose what's right for you.

• Impact Beyond Art: Why transitioning into education created deeper, more lasting transformation than drawing thousands of houses ever could.

Connect with Georgia Norton Lodge:

• Website: georgiadrawsahouse.com | secretartistsbusiness.au

• Instagram: @georgiadrawsahouse

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

• Pre-order Stacie's book: The Artist's Side Hustle

Today, Stacie sits down with UK-based embroidery artist and educator Sophie Timms, founder of Mindful Mantra Embroidery and the Bloom Embroidery Academy. Sophie shares her inspiring journey from studying law to building a thriving creative business with multiple income streams, including a high-retention membership of nearly 200 embroidery enthusiasts. Whether you're dreaming of making a living from your art or already on your way, this episode is packed with wisdom about following your intuition, building a community, and crafting a business that supports your life.

Today on Art + Audience:

• Career pivot during a pandemic: Sophie shares how she went from studying law to picking up embroidery during lockdown, and never looked back.

• Letting the audience lead: Her product line grew organically by paying attention to what her followers wanted most.

• Inside the Bloom membership: A look at how she keeps members engaged with tutorials, challenges, and rewards, while automating much of the process.

• Juggling business and motherhood: Sophie talks about working solo, staying consistent, and building smart systems to manage her time.

• When tariffs hit hard: A 65% drop in U.S. orders could have been devastating, but diversifying her income helped her stay afloat.

• Why community matters most: With a 93% retention rate, Sophie explains how member recognition and connection keep people coming back.

Important Note:

At the time of this episode's release, Sophie has temporarily paused shipping to the U.S. due to ongoing tariff issues. If you'd like to support her work, the best way is to follow her on Instagram, join her newsletter, and stay updated on when U.S. shipping will resume.

Connect with Sophie Timms:

• Website: mindfulmantraembroidery.com

• Instagram: @mindfulmantra_embroidery

• Membership: bloomembroideryacademy.com

Connect with Stacie Bloomfield:

• Subscribe, Rate, and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561