Are You Convincing or Connecting?

In this Pocket Sized PepTalk, you'll learn:

• Various techniques of interviewing along with multiple approaches to questioning.
• Techniques David found most effective for building trust quickly.
• What role listening plays in uncovering a deeper story, and how that parallels with what a good salesperson should be doing.
• As a journalist, how you read the emotional landscape of a conversation and decide how far you could push a question through an interpreter.
• What role does curiosity plays in getting a good story and how might salespeople use authentic curiosity as a tool.
• David's crossover from a business author to a fiction author with your new book, The Interpreter, and what made him want to write a fiction novel.
• How this idea of 'interpreting' apply to what salespeople and entrepreneurs do when they’re translating customer needs into solutions.

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