In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever.

We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers.

Josh will also share real insights from the frontlines, including how his team scaled an app from 200K to 5M MAU, what most founders get wrong about valuations, and the biggest risks you need to watch out for before acquiring any app.

If you're an app founder, indie developer, or investor looking to scale faster, reduce risk, and make smarter growth decisions, this episode is for you.

You will discover:

✅ Why buying apps can outperform building

✅ How to evaluate apps before acquiring them

✅ When to double down vs kill an app

✅ The full app acquisition process (step-by-step)

Learn More:

🌐 BlueThrone: https://bluethrone.io/

👤 Josh on LinkedIn: https://www.linkedin.com/in/joshpeleg/

🐦 Twitter/X: https://x.com/alwaysjoshp

You can also watch this video here: ⁠⁠https://youtube.com/live/B06YNXmPXSE

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SPONSORS

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Trusted by more than 100K developers and ASO experts worldwide.

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Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd
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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Looking for a productivity app that actually helps you stop procrastinating and get things done?

In this video, we break down the Wisey app, a powerful productivity tool that combines focus sessions, habit tracking, and bite-sized lessons to improve retention and drive real results.

But more importantly, we’ll show you the one feature you should copy if you're building an app to boost engagement, retention, and even increase your chances of getting featured by Apple.

You’ll Learn:

✅ How Wisey combines education & productivity tools to increase retention

✅ Why paid intro offers can outperform traditional subscriptions

✅ The onboarding flow that drives user commitment and engagement

✅ How tracking productivity patterns can improve user outcomes

This video is perfect for app founders, product managers, and anyone looking to improve productivity, reduce procrastination, or build apps with stronger retention and monetization.

Learn More:

👉 Try Wisey here: https://tinyurl.com/359dfz3s

More about Wisey: If you are looking for an honest Wisey app review or wondering if Wisey is worth it in 2026, this video covers everything from the Wisey focus timer to its unique approach as a prioritization app. I compare it to other task management apps to see if it’s truly the best focus app for deep work in 2026.

You can also watch this video here: ⁠https://youtu.be/mgvfgUGhgyQ

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SPONSORS

Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! ⁠B7dev.com

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Want to know what ads your competitors are running right now?

SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.

Check it out at https://www.socialpeta.com/

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Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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In this episode, we’re joined by Summer Liu, CMO of SocialPeta, one of the leading ad intelligence platforms used by top app developers and marketers worldwide.

Summer will break down the latest data from 90K+ advertisers and 1.7B+ ad creatives, revealing what’s actually driving installs, revenue, and scale in 2026. She’ll also share the trends from AI apps and short drama apps to the top-performing ad creatives and strategies across different markets.

Must watch, if you're building, growing an app, or finding what to build next.

You will discover:

✅ Why micro-drama apps grew 126% YoY and how to replicate their success

✅ The rise of AI apps (Chat, Companions) and winning growth angles

✅ How to find winning creatives and spy on competitors using SocialPeta

✅ Top-performing ad creatives across regions (and why they work)

Learn More:

Planning to scale your app or game globally?

SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence.

Start your data-driven expansion at https://www.socialpeta.com/.

You can also watch this video here: ⁠⁠https://youtube.com/live/_ELbpz39hzE

*********************************************

SPONSORS

Still designing, resizing, and uploading screenshots manually?

AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console.

Trusted by more than 100K developers and ASO experts worldwide.

Try it free: https://appscreens.com/?via=am

*********************************************

Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.

Learn more at ⁠https://encorekit.com/

*********************************************

Ready to take action? Start exploring AppsFlyer's deep linking suite - coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd

*********************************************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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