Andrew Martin: Selling Cyber Insurance in a Soft Market | TRP #158
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Andrew Martin of DynaRisk joins us to explore how brokers and reinsurers can drive growth in a soft market, why embedded is booming, and how dark web intel can turn a “maybe” into a signed deal.
EPISODE LINKS:
Andrew's LinkedIn: https://www.linkedin.com/in/andrewjm/
DynaRisk: https://dynarisk.com/
CONNECT WITH US:
Say Hello: producer@thereinsurancepodcast.com
Website: https://www.supercede.com
LinkedIn: https://www.linkedin.com/company/supercedehq
X: https://twitter.com/SupercedeHQ
YouTube: https://www.youtube.com/@SupercedeHQ
RSS Feed: https://anchor.fm/s/7e741c8c/podcast/rss
OUTLINE & TIMESTAMPS:00:00 Intro03:00 What DynaRisk Actually Does04:28 Why Services Are Crucial in Cyber Insurance06:10 Growing Cyber in a Soft Market08:10 The Global Opportunity for Embedded Cyber10:40 Matching Products to Local Market Needs13:10 Driving Engagement & Retention with Tech16:32 Using Data to Accelerate Cyber Sales20:12 The Future: Embedded, Affordable, Global Cyber