Being visible on LinkedIn can help you get found by your ideal audience, but if you aren't leveraging the platform to its fullest potential, you can still be overlooked.

For many business women who post content regularly, the authority, invitations, and opportunities they desire are still falling short. What many discover is that doing all of the right things on LinkedIn doesn't mean you are a 'discoverable expert.'

In Episode 474 of the Amplify Your Success podcast, I'm joined by Karen Yankovich, LinkedIn and PR expert for women entrepreneurs, to unpack what is actually creating authority right now and why visibility without credibility no longer moves the needle.

Karen and I talk about the difference between being active on LinkedIn and being positioned, how PR accelerates trust in ways content alone cannot, and why midlife women are uniquely suited to lead with experience, perspective, and presence. We also explore how authority compounds over time when visibility is anchored in identity, relevance, and contribution, not noise.

If you are tired of blending in, want your expertise to be recognized, and are ready for LinkedIn to open real doors, this conversation will help you see what needs to shift.

[00:00] Why LinkedIn visibility alone no longer creates authority or opportunity.

[04:12] The difference between posting content and being positioned as a thought leader.

[07:35] How PR elevates credibility and accelerates trust beyond social media.

[10:28] Why midlife women have a natural advantage in building authority right now.

[13:44] The identity shift required to move from expert to recognized leader.

[17:02] How strategic visibility compounds into long-term influence and opportunity.

[20:16] Why authority is built through relevance and proximity, not volume.

[23:41] What it means to lead with perspective instead of chasing engagement.

Karen Yankovich is the CEO of Uplevel Media and host of the Good Girls Get Rich podcast, where she teaches ambitious women how to turn their brilliance into bank through the power of LinkedIn and PR. Known as the "LinkedIn Fairy Godmother," Karen helps midlife women step out of invisibility and into thought leadership — landing high-ticket opportunities, media features, and brand collaborations that grow both income and impact.

After decades in corporate and entrepreneurship, Karen saw too many brilliant women underselling themselves, so she built her signature She's LinkedUp programs to change that. Her clients learn to magnetize opportunity with modern strategies that blend soulful energy work with the practical magic of visibility — because wealthy women change the world.

When she's not helping clients reignite their careers, you'll find her recharging by the ocean in New Jersey, wrangling her four kids and six grandkids, or recording her next podcast episode with a cup of coffee and a big dose of Jersey real talk.

Karen believes visibility is an act of service — and that every woman deserves to be known, valued, and richly compensated for the work she loves.

Connect With The Guest:

Connect with Karen on LinkedIn - https://www.linkedin.com/in/karenyankovich

Follow Karen on Instagram https://www.instagram.com/karenyankovich

Connect with Karen on Facebook https://www.facebook.com/karenyankovich

Check out Karen's Website For Some Great Resources https://www.KarenYankovich.com

Listen to Good Girls Get Rich Podcast - https://podcasts.apple.com/us/podcast/good-girls-get-rich-by-karen-yankovich/id1308227233

• Download Karen's complimentary resource, Ultimate LinkedIn for PR Checklist, your step-by-step guide to leveraging LinkedIn for more visibility, more credibility, and more income—without the overwhelm. - http://LinkedInforPR.com

• FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.

There often comes a point in your business where growth stops feeling exciting and instead, starts to feel heavy. Not because you don't know how to grow. Not because your strategy stopped working. But because you are carrying everything yourself.

If you have been thinking, "I know what to do, or at least I have a sense of it. I just do not want to grow this way anymore," this episode is for you.

In episode 473 of Amplify Your Success podcast, I explore why heaviness often shows up at higher levels of success and why adding more strategy is rarely the solution. I unpack what is actually missing when momentum stalls, how isolation quietly becomes a bottleneck, and why the rooms, conversations, and collective energy you are surrounded by matter more than another tactic.

This conversation is an invitation to see heaviness not as a problem to fix, but as a signal that your next level requires a different kind of support, collaboration, and leadership container.

If growth feels constrained, visibility feels effortful, or you feel called to build something bigger without carrying it alone, this episode will help you reframe what is happening and where true momentum comes from next.

[00:00] Why when 'growth feels heavy' is not a failure, but a signal that something essential is missing.

[02:21] How becoming the bottleneck to every decision and outcome quietly drains momentum.

[03:01] Why defaulting to more strategy often increases heaviness instead of resolving it.

[04:27] The difference between rooms that fuel expansion and rooms that leave you feeling contracted.

[05:35] Why even "great" masterminds can feel draining when the frequency does not match your level.

[06:25] How collective conversation and shared momentum activate energy that strategy alone cannot.

[08:41] Why visibility expands faster through proximity, collaboration, and shared opportunity.

[11:24] The hidden ways hierarchy, competition, and ego drain communities of momentum.

[13:58] What actually fuels powerful rooms, including peer based contribution and shared values.

[15:02] Why your next level is not meant to be built alone and how collective lift changes everything.

• The Rising Tide Collective is an online community where experts and leaders come together to co-create visibility opportunities and aligned collaborations that lift everyone up. Each month you can participate in our signature mini-minds, a curated connection space, access my private podcast Becoming UnIgnorable, and gain access to tools to build powerful, profitable partnerships.
  If you're ready to lead at your next level, apply for membership at MelanieBenson.com/Collective.

Most coaching business models do not stop working because the market changes. They stop working because the identity that built them has expired.

If your business feels heavier than it used to, if growth requires more effort than it should, or if you feel a quiet but persistent pull to pivot without clarity on what comes next, this episode will land deeply.

In episode 472 of Amplify Your Success Podcast, I explore the invisible identity factors that are currently defining your level of success. I unpack why your business model is often a mirror of who you were when you built it, how your business identity becomes an unconscious decision filter, and why many leaders stall not because they are doing something wrong, but because they have outgrown the identity they are still operating from.

I talk about the business identity model trap, the subtle ways success becomes a frequency prison, and the signs you have evolved beyond the structure you are in. I also share personal examples from my own journey, including how releasing an outdated identity created space for a much more expansive version of my work and leadership.

If you are feeling constrained by a business that technically works, pulled toward deeper leadership, or called to lead rather than participate, this episode will help you name what is actually happening and what your next level is asking of you.

[00:00] Why business models usually stall because the identity that built them has expired, not because the market failed.

[03:11] How your business model becomes a mirror of who you believed yourself to be when you created it.

[06:45] Why your identity can turn into a frequency prison that quietly limits growth, visibility, and expansion.

[08:21] How over identifying with a role or model rewires your nervous system and locks in what you believe is possible.

[11:19] The business identity shift that unlocked my ability to scale when I stopped seeing myself only as a coach.

[12:59] How operating through the "online business" lens subtly restricted decisions and expansion.

[15:09] The clearest signs you have outgrown your identity, including resentment, constraint, and forced growth.

[18:51] Why visibility feels draining when you do not want to grow more of what you currently have.

[22:02] The moment identity shifts from participation to leadership and the call to ignite something bigger.

[23:30] Why identity mapping is the bridge between who you have been and who your next level requires you to be.

• FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.

There are years that move you forward… and years that fundamentally recalibrate who you are as a business leader.

2025 was the latter for me.

It was a year of high-highs and deeply uncomfortable lows. A year where what used to work stopped feeling aligned. A year where clarity didn't come from pushing harder, but from being willing to sit in the unknown long enough to let something truer emerge.

In episode 471 of Amplify Your Success podcast, I'm taking you behind the scenes of one of the most transformational years I've experienced in business. I'm sharing what actually unfolded beneath the surface: the identity shifts, the energetic misalignment I had to face, the grief and uncertainty that shaped my decisions, and the breakthroughs that ultimately rewired how I lead, build, and serve.

This isn't a highlight reel. It's a real-time reflection on what happens when the old paradigm collapses, your nervous system hasn't caught up to your next level yet, and you're being called to shed what no longer fits, even when you don't fully know what's next.

If 2025 stretched you, confused you, or left you questioning parts of your business or leadership, this episode will help you feel less alone, and more grounded in what's emerging.

[00:00] Why 2025 was not just a hard year, but a full leadership recalibration that required trusting clarity before it arrived.

[03:47] The hidden cost of holding onto "sacred cows" in your business and why what once worked can quietly fall out of alignment.

[06:08] Why fixing things from logic alone could not change results and what that revealed about energetic misalignment.

[07:02] The difference between something working and something being energetically expansive, and why expansion is the real indicator.

[11:30] Why old paradigm marketing like freebies and content overload is losing power, and the shift toward experiences and real investment.

[13:33] How Human Design exposed where Melanie was operating from an outdated frequency, and why awareness alone was not enough.

[15:29] Why identity upgrades must happen before business upgrades, and how unresolved disappointment suppresses leadership capacity.

[18:47] The clarity that emerged when Melanie reclaimed her natural role of leading community rather than only coaching.

[21:49] Why clarity cannot sustain itself without an identity match, and how congruence makes growth feel easier.

[24:49] How being in the right rooms with the right leaders becomes the fastest path through uncertainty and into alignment.

Resources Mentioned in This Episode:

• The Rising Tide Collective is an online community where experts and leaders come together to co-create visibility opportunities and aligned collaborations that lift everyone up. Each month you can participate in our signature mini-minds, a curated connection space, access my private podcast Becoming UnIgnorable, and gain access to tools to build powerful, profitable partnerships.
  
  

• If you're ready to lead at your next level, apply for membership at MelanieBenson.com/Collective.

• Episode 469: The Human Design Approach to Messaging That Resonates and Converts With Samantha Riley - https://melaniebenson.com/design-led-human-design-podcast/

When you start a podcast from your passion, it's not uncommon to hit a stage where monetization becomes essential. You can be consistent with your podcast, deliver real value, and still need an aligned strategy to see an ROI. The issue isn't your content… it's the structure of how you leverage your brand.

In episode 470 of Amplify Your Success Podcast, I'm coaching Angela Ross, host of SoCal Voices, on how to turn her podcast into a true visibility + revenue engine—without turning it into a "sales pitch" or forcing ads that don't fit her brand.

We unpack why selling can feel sticky (especially when you care deeply about your audience), and I walk Angela through a cleaner, more powerful monetization path: building an ecosystem around the podcast, creating aligned partner packages (not "sponsors"), and using her existing platforms more strategically—so growth and revenue become a natural byproduct of the value she's already delivering.

If you want podcast monetization strategies that feel aligned and actually move the needle—this episode gives you a clear roadmap.

[02:46] Why becoming Un-Ignorable is the foundation of monetization—and how my 7-step framework supports that.

[08:11] The real reason monetization stalls (even when your message is strong): no clear revenue structure behind the show.

[09:43] Why "sponsors" can feel out of alignment—and the reframe that makes it easy: build aligned partners who share your values.

[11:08] The mindset shift that unlocks premium monetization: your podcast can serve people and generate revenue without compromise.

[13:49] Stop thinking "podcast" and start building an ecosystem—multiple touchpoints, deeper community, and clearer pathways to get paid.

[17:50] How to make partner packages irresistible by focusing on outcomes you can help them create (PR angles, visibility, community access).

[18:51] The strategic move that increases conversions: early-bird / founding partner offers that reward action and create momentum.

[19:57] Why a LinkedIn newsletter becomes a simple, high-authority channel for visibility and monetization—without more content pressure.

[24:46] The "focus expands" rule: how choosing one priority platform (IG) and optimizing your format/content creates measurable growth.

[28:58] Why guesting on other podcasts is one of the fastest authority and partner-building moves you can make.

Connect With Angela:

Connect with Angela on Facebook - https://www.facebook.com/socalvoices

Listen To Angela's SoCal Voices Podcast - https://www.socalvoices.com/

Resources Mentioned in This Episode:

• FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.
• Discover how to collaborate so that you grow your reach, revenue and impact with strategic alliances. Get Details Here. https://melaniebenson.com/collaborate

Have you ever felt like you're doing all the right things with your messaging… yet it still isn't landing the way you know it could?

You're showing up consistently.
You're sharing value.
You're following the strategies.

But something about your message still feels off, or worse, invisible.

In episode 469 of Amplify Your Success podcast, I'm joined by Samantha Riley, Human Design expert and business strategist, to explore why traditional messaging frameworks often fail for entrepreneurs, and how integrating your Human Design can help you express your brilliance with clarity, confidence, and resonance.

Samantha and I dive into the five key Human Design elements that influence how your message is received, how you communicate most effectively, and how your natural energetic signature shapes client attraction. You'll even hear a bit about my own Human Design chart and how it's influencing my offers, brand and messaging.

When you align your message with your Human Design, everything feels easier, and you stop trying to "sound like an expert" and start sounding like you.

If you're ready for messaging that feels authentic, aligned, and powerfully compelling, this conversation will help you tap into a deeper level of expression and visibility.

[03:12] Why so many entrepreneurs feel their message is falling flat online — and how Human Design bridges that gap.

[07:45] The five Human Design elements Samantha uses to help clients refine and align their messaging.

[11:10] How your Type determines the energetic tone of your messaging (and why some people are not meant to initiate).

[16:30] What your Authority reveals about how you communicate decisions and guide your audience.

[20:58] Why your Profile shapes the role you're designed to play in your client's transformation.

[24:20] How undefined and defined Centers affect the way you communicate trust, leadership, and expertise.

[29:44] Real-world examples of messaging pitfalls that happen when you operate outside your design.

[33:55] The energetic shifts and aligned actions that make your message instantly more magnetic.

Samantha Riley, host of The Business Growth Lab podcast, works with Coaches, Consultants, and Visionary Leaders to sustainably scale their businesses to $30k months and beyond. Through her signature frameworks, she helps her clients to make more money and build businesses for freedom and fulfillment.

Connect With The Guest:

Follow Samantha on Instagram - https://www.instagram.com/thesamriley

Check out Samantha's Website For Some Great Resources - https://samanthariley.global/

Resources Mentioned in This Episode:

• Access Samantha's complimentary resource, The Prosperity Code GPT, and discover your most aligned path to success: https://samanthariley.global/gift/

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Ready to stop growing alone and start rising with leaders who lift you higher? Join The Rising Tide Collective - MelanieBenson.com/Collective

There comes a moment in your business where playing it safe stops working. You feel yourself holding back, dimming your leadership, or waiting for the "right moment" to make a decision that you know would change everything.

If you've been sensing that internal tension—between who you are today and the version of you that's trying to emerge—this episode is for you.

In Episode 468 of Amplify Your Success podcast, I'm breaking down the 5 leadership decisions that instantly shift your confidence and unleash your personal power as a voice to be heard in your industry. These are the same decisions that help you step into your next level of visibility, authority, and energetic presence, so your audience doesn't just see you, they feel your magic.

We'll talk about clearing energetic leaks, leading bold conversations (instead of safe ones), fully owning the transformation you're here to deliver, stepping into the spotlight, and making sure you're in the rooms that elevate your growth rather than limit it.

If you're ready to expand your influence, claim your role as a leader, and finally show up at the level you've been called to, this episode will help you make the decisions that shift everything.

[03:59] The powerful identity shift that happens when you say yes to what you've been resisting.

[07:10] How big personal transitions clarify what gives you energy—and what drains it.

[10:28] Why keeping the wrong team members holds your business (and energy) hostage.

[13:15] The danger of "safe content" and why leaders must own bold conversations.

[16:58] The difference between knowing your message and fully integrating it.

[19:49] What it means to truly own the transformation you're here to deliver.

[21:41] Why owning your spotlight is non-negotiable if you want influence and impact.

[24:56] How being in the wrong rooms suppresses your growth—and how to find the right ones.

[31:43] Four questions to ask yourself when evaluating whether a room aligns with your values and vision.

• FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

• Ready to stop growing alone and start rising with leaders who lift you higher? Join The Rising Tide Collective - MelanieBenson.com/Collective

If you've been pouring time and energy into collaborations that go nowhere, you're not imagining it—most people are stuck doing "random acts of collaboration" that look productive but never actually create traction.

But here's what most entrepreneurs overlook:

✨ It only takes one aligned connection to fast-track your visibility, open new client pathways, and create opportunities you could never manufacture on your own.

In episode 467 of the Amplify Your Success Podcast, I break down the collaboration strategy I've used (and taught my clients) to unlock consistent visibility and a steady flow of warm referrals—all without piling more marketing tasks onto your already full plate.

I'll share why so many partnerships fizzle out, how to spot collaborators who create ongoing circulation rather than one-off transactions, and the core principles inside the Collaboration Challenge and my Collaboration Accelerator program that help you turn a single opportunity into long-term momentum.

If you've ever wondered, "Why do collaborations seem to work for everyone else but me?," this episode will show you exactly what's been missing—and how one strategic relationship can completely change the game.

[05:05] Why collaboration accelerates trust-building and shortens your path to the sale.

[07:15] How intentional collaboration creates a circulation ecosystem that compounds opportunities.

[09:57] Why equal value exchange is a myth — and what aligned value actually looks like.

[12:22] The difference between one-off collaborations and partnerships that continue to pay off for years.

[14:30] The mindset required to become a powerful collaborator with long-term visibility growth.

Resources Mentioned in This Episode:

Take the Collaboration Currency 5 Step challenge - MelanieBenson.com/Challenge