In this episode, Patrick Casale talks with Kimberly and Justin Slagle, branding experts and founders of Practicery, a no-BS branding studio for therapists, about why therapists (and all service providers) should ditch the outdated marketing cliches and embrace authentic, vulnerable branding.

3 Key takeaways:

1. Authenticity Over Credentials: Credentials do matter—but what attracts clients is your realness, relatability, and willingness to show up as a human, not just a list of titles.
2. Show, Don’t Tell: Paint the experience. Clients want to know what it’s like to work with you—use your content, visuals, and messaging to show that from the very first impression. Make your website and marketing feel like YOU.
3. It’s OK to Pivot—and Imperfect is Better Than Invisible: Your brand should evolve with you. Don’t let perfectionism stop you from launching—put it out there, refine it as you go, and don’t be afraid to shift direction as you grow.

More about Kimberly and Justin:

Kimberly and Justin Slagle are the creative duo behind Practicery, a no-BS branding studio built by a therapist and a designer who actually get this field. They partner with helpers, healers, and therapist-run businesses to craft brands, websites, and messaging that sound and feel like the real you—human, grounded, and impossible to ignore.

If your brand or website feels a little “off” and you’re not sure what’s missing, they offer personalized web and brand audits—it’s honest, strategic feedback from people who actually get therapists and what you’re trying to build.

And they’re also about to launch something new that they are really excited about: Practicery Pop-Ins! These are creative, midday drop-in sessions for therapist business owners to brainstorm, get inspired, and connect with other people doing the same damn thing. No pressure, no fluff, just smart support and real talk.

• Website: practicery.com
• Facebook Page: facebook.com/practicery
• Facebook Group: Therapists Who Brand

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During economic downturns, it's understandable to think about diversifying your income beyond the therapy room. In this episode, Patrick Casale opens up about the highs and lows of hosting international retreats and the basics of what it takes to build a retreat business that has the potential to lead to more income and security.

After launching 19 retreats across the globe since 2022, Patrick Casale shares what it really takes to recession-proof your business while following your passion.

Here are 3 key takeaways:

1. Build Your Audience Before You Launch: A loyal, engaged audience is essential for successful events. Don’t count on luck—consistent podcasting, a thriving Facebook group, and authentic relationship-building paved the way for his own sold-out retreats.
2. Marketing Matters (A Lot): Social media and clear messaging aren’t optional. Knowing your target market—and communicating value consistently—is the difference between an empty event and a thriving one.
3. Start Small and Niche Down: Not ready to host in Ireland? Try a local, one-day event and partner with other wellness professionals. Know exactly who your retreat serves and what transformation you offer—this clarity powers your marketing and event design.

If you’re looking to step beyond traditional therapy, recession-proof your business, and want to learn more about diversifying income through retreat hosting, podcasting, and writing books, check out the Beyond Private Practice: Recession Proofing Intensive on December 12, 2025. Learn more: allthingspractice.com/beyond-recession-intensive

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🎙️Listen to more episodes of the All Things Private Practice Podcast

🎙️Spotify

🎙️Apple

🎙️YouTube Music

▶️ YouTube

✈️ Learn about Retreats

🗨️ Join the free Empowered Escape FB Community

🗨️ Join the free All Things Private Practice FB Community

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In this episode, Patrick Casale and Jennifer Agee openly discuss the realities of running a business together as partners with different neurotypes. They share the unique strengths and challenges that they bring into their business partnership, highlighting Patrick Casale's AuDHDer (Autistic/ADHD) perspective and Jennifer Agee's neurotypical perspective, who self-described “as neurotypical as neurotypicals get.”

Their honest reflections highlight the importance of communication, empathy, and flexibility when collaborating across neurotypes—not just in business, but in all relationships.

Here are 3 key takeaways:

1. Self-Awareness and Communication are Critical: Both Patrick Casale and Jennifer Agee emphasize the importance of acknowledging and discussing differences in processing, communication, and strengths. Open, honest conversations can help avoid resentment and frustration in team dynamics.
2. Burnout and Capacity Fluctuate—And That’s Okay: Entrepreneurial life is not static. Patrick Casale shares his experience with Autistic burnout and how roles in the partnership shift as capacity changes. Accepting these ebbs and flows is essential for sustainability and growth.
3. Adapt Roles, Don’t Force Equality: True partnership isn’t always a 50/50 split. Regularly reevaluating what actually works (instead of sticking to outdated expectations) makes the collaboration healthier for everyone involved. Bringing in extra support when needed can make all the difference.

More about Jennifer:

Jennifer Agee is the founder of Counseling Community, Inc. and Counseling Community KC, and the co-founder of Empowered Escapes. A licensed clinical professional counselor and strategic business coach, Jennifer helps fellow helpers and healers thrive emotionally, professionally, and financially.

Her passion? Creating spaces where therapists and wellness entrepreneurs stop surviving and start living. Through coaching, retreats, and a whole lot of joyful disruption, she empowers others to step away from burnout and into purpose-driven abundance.

From launching a nonprofit mission base in South Africa to building a vibrant, affirming counseling practice in Kansas City, Jennifer’s work spans continents and communities—but her heart stays rooted in service, strategy, and soul.

Whether she’s leading a transformational summit, whipping up a sourdough loaf, or talking you into trying the latest TikTok trend, she does it with vision, humor, and heart.

• Social Media Links: beacons.ai/counselingcommunity
• Aruba Cruise: counselingcomm.kartra.com/page/aruba_cruise
• South Africa Retreat: counselingcomm.kartra.com/page/southafrica2026

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