In this episode, Patrick Casale and Nicole McCance talk about her proven 5-step method for scaling a group practice—perfect for anyone feeling stuck at an income ceiling, burned out, or simply wondering what the next level looks like for their private practice.

3 Key Takeaways:

1. Systemize First, Hire Second: Before you build your team, get everything out of your head and document your systems. As Nicole says, if you don't systemize before hiring, you'll end up as the "chief question answerer"—not a true CEO.
2. Marketing Matters—But Do It Right: Digital marketing (especially Google Ads) is essential, but make sure your website and ads are synced, specialty pages are clear, and hire experts when needed. Don’t waste money on marketing that doesn’t connect.
3. Retention is Your Secret Weapon: Booking clients for multiple sessions and following up consistently (even after no-shows or cancellations) can increase your sessions by up to 20%. Simple steps = big impact.

Whether you're dreaming of scaling, preparing your practice as an asset, or just want more freedom as an owner, Nicole’s guidance offers a fresh roadmap using practical strategies.

More about Nicole:

Nicole is a Psychologist (retired) turned Business Coach for therapists scaling to a group practice. She expanded her private practice to 55 therapists and multiple 7 figures in 3 years (with toddler twins at home). Nicole sold her clinic in the 4th year and then retired as a Psychologist in her 5th year. She now teaches therapists how to help more people, make more money, and have more freedom following her proven method. The McCance Method: mccancemethod.com

Social Media

• Instagram: instagram.com/nicole.mccancemethod
• Facebook Group: facebook.com/groups/947689352498639
• Podcast: mccancemethod.com/podcast

Sign up Nicole’s FREE Masterclass: How to Build a 7-Figure Group Practice → mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam

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In this episode, I talk with Rachel Murdock, a burnout prevention specialist, group practice owner, and former FBI employee who bravely walked away from a "golden handcuffs" career to reclaim her well-being and design a life on her own terms. Her story is an empowering reminder that sometimes betting on yourself is the best investment you can make.

Here are 3 key takeaways:

1. Burnout isn’t just about workload—culture matters. Toxic organizational structures, lack of boundaries, and constant demand can erode even the most passionate professionals. Sometimes, the hardest part isn’t the job itself, but the noise of the system you're in.
2. Permission to pause can change everything. Rachel emphasizes that we’re at our best when we step back, take breaks, and intentionally reset. Small, regular pauses (even just 15 minutes!) help rejuvenate your nervous system and protect your long-term health.
3. Your impact is meaningful, but your well-being matters more. Organizations will survive when you move on. Choosing yourself isn’t selfish—it’s necessary. There’s power in letting go of the idea that you have to sacrifice your own needs for the mission.

If you’re feeling stuck, burnt out, or scared to make a change, Rachel’s journey proves you can honor your passion, set boundaries, and thrive beyond traditional structures.

More about Rachel:

Rachel Murdock, MS, LPC, LCPC, is the owner/clinician providing mental health counseling in private practice with Beyond the Storm Behavioral Health, LLC. She is a licensed counselor in Missouri, Kansas, and Iowa, and supervises clinicians obtaining licensure in Missouri and Kansas. Her practice specializes in mental health counseling for first responders and individuals experiencing anxiety, mood disorders, or post-traumatic stress, and survivors of abuse.

Rachel does wellness checks for various first responder agencies to promote psychological resilience, psychoeducation about trauma and coping skills, and provide resources and referrals as part of a statutory mandate in Missouri (590.192), requiring all sworn peace officers and dispatch personnel to meet with a program service provider every three to five years.

Prior to January 2023, Rachel was a Supervisory Child/Adolescent Forensic Interviewer (SCAFI) with the Federal Bureau of Investigation, Victim Services Division, Child Victim Services Unit, and held this position for seven months prior to her resignation, which led to her reopening her private practice. From November 4, 2012, to July 3, 2022, she was a Child/Adolescent Forensic Interviewer (CAFI) in the same unit. Prior to joining the FBI, Rachel was a forensic interviewer at The Child Advocacy Center, Inc., in Springfield, Missouri.

During her career as a forensic interviewer, Rachel conducted almost 3,000 forensic interviews of alleged victims of/or witnesses to an incident. Rachel has studied forensic interviewing, children’s memory and suggestibility, process of disclosure, and trauma responses of victims for over 20 years.

Rachel has published on topics such as definitions of child abuse and neglect, the disclosure process in child abuse victims/witnesses, forensic child psychology, dynamics of compliant victimization, internet exploitation, suggestibility, and trauma. Her manuscripts all appear in peer-reviewed journals or book chapters, and Rachel has presented locally, nationally, and internationally about these topics since 2006.

Rachel has testified in state and federal hearings and trials during her career as a fact and/or expert witness.

Rachel is a faculty member with Avila University’s Graduate Counseling Psychology program and an adjunct faculty member Missouri State University’s Department of Psychology, where she created a course, Psychology of Child Abuse and Exploitation, and co-authored a textbook regarding issues of...

In this episode, Rachel Bentley shares her journey of building a thriving group practice and launching the Next Level Private Practice Summit, emphasizing the power of community, collaboration, and taking risks despite self-doubt or fear of imperfection. She and Patrick Casale discuss the importance of consistency, authentic connection, and embracing vulnerability to grow personally and professionally in private practice.

Here are 3 key takeaways:

1. Embrace Imperfection and Take Action: Rachel shares how perfectionism and self-doubt almost stopped her from launching her summit. The key isn't to wait until everything is perfect, but to take the leap and iterate as you go. Progress beats perfection!
2. Build Community Through Collaboration (Not Competition): Both Patrick and Rachel emphasize the importance of collaboration over competition in our industry. There’s plenty of space for everyone to succeed, and true growth happens when we support each other.
3. Consistency is Critical: Whether you’re launching an event, offering a course, or opening up your practice to new clients, showing up consistently matters more than doing everything flawlessly. People usually need to see your message multiple times before they take action.

More about Rachel:

Rachel Bentley, MA LPC, is a trained IFS Level (2)+ therapist, trained IFIO therapist, and clinical supervisor. Rachel is a Private Practice Consultant, and she hosts retreats and summits to assist private practice owners in starting and growing their private practices. Rachel is the Founder and CEO of COR Counseling and Next Level Private Practice.

COR Counseling is a private practice that centers around trauma-informed and LGBTQIA+ affirming care. COR is a 40-therapist group with physical locations in E Lansing and Ann Arbor, MI. COR also serves clients across Michigan (via Telehealth).

Next Level Private Practice assists therapists in all levels of Private Practice to include 1) Therapists that are starting out in developing their own practices 2) Solo practice owners that wish to develop additional revenue streams and/or grow into group practices 3) Group practice owners that are seeking ways to make their practices sustainable.

Rachel will host the Next Level Private Practice Summit in the Fall of 2025. This summit will be a (safe) place and space for therapists and practice owners to connect, learn, and build their private practices. Learn more about the summit and Next Level's offerings (here): nextlevelprivatepractice.com

• Register here for the Next Level Private Practice Summit, and use code Nextlevel50 for $50 off registration: nextlevelprivatepractice.com/summit
• Learn more about COR Counseling: corcounselingmi.com
• NEXT LEVEL Facebook Group: facebook.com/share/g/15oQgGm7PV
• NEXT LEVEL Facebook Page: facebook.com/nextlevelprivatepractice
• NEXT LEVEL Instagram: instagram.com/nextlevelprivatepractice

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